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Mobile App Development Can Make your Company Run in Alpha Race
Aren’t they all in your pockets and hand?
I am discussing the cell phone gadgets. Also, the core functionalities of such devices (more than making calls and informing) are to work the whole host of applications that perform relatively every likely reason.
The business firms from each side of the world are putting forth an expansive scope of items and administrations. They are started to move their merchandise by getting a handle on the administrations of top applications Development Company in US since they know, the world has turned out to be modernized, and individuals lean toward digitalization more than those conventional systems. Also, now it is your opportunity to get a handle on the administrations of digitalization.
Maybe you believe that you needn’t bother with a cell phone application to pitch your products and enterprises to the dependable clients – which shows towards the customary outlook. Indeed, on the off chance that you need to make your business establishes more grounded later on then you should need to benefit this advanced arrangement – it won’t just work like a business producing motor in your organization, yet it can abandon your rivals.
Underneath I am breaking the advantages into various headings,
- Offer incentive to the purchasers
Business depends on the strategy of purchasing and offering the products, and administrations. It’s straightforward; you provide the items then purchasers use to get it as per their necessity, isn’t that so?
Maybe you have sat down with your group or partners and requesting that they nail down a successful method to grow more advantages or procure deals. You as well as all the business firms need to pull in the quantities of clients towards their business to develop their contracts – so the question is necessary, you bring to the table them esteem, not your rivals are giving them. Building up an application will furnish you with use over contenders.
- Loyalty Program
There are various approaches to do this – and one of the recognizable ways is, influence a faithfulness to program inside the application. It can perform in a stream given beneath,
As more purchasers will get associated with your business profitability – the more focused they will procure, that can be utilized as a part of the items or administrations they are as of now required for. Like, as the Starbucks is drawing in the clients towards its application by giving them compensate point through which a client can get a rebate on different things. Additionally, they offer to pay individually through an application speed b the procedure of the exchange.
Incase you as of now got that program at that point it’s magnificent. Presently you can execute that program into your versatile application, building up the total information on their purchasing accessible to you quickly. If you have not such sort of astounding thing, at that point actualize into your technique as soon as time permits.
So when you buyers see that their focuses are ascending in an on-going period then they will get inspired through it – in the outcome, your business will get more deals later on.
- Make the Business Roots Strong
The fundamental thing about cell phone application is that it offers to clients is, mindfulness about the brand’s item and administrations and also get direct correspondence. What’s more, by the standard connection on the focused on individuals, your image will win the trust.
As much as the gathering of people will begin confiding in your image, they will start tuning in to your pitches, and even they will submit with your Company. By owning an application, you will make sense of it why individuals need to confide in you and your business merchandise, likewise what your business remains for.
- Develop Good Connection amongst You and Your Brand
The client benefit has been changed – now it’s not about the face correspondence that depends on grins, few guarantees et cetera.
Since more than 2.8 billion individuals have the world’s neat cell phone gadgets on their fingertips – the amusement had been changed and the substance of client administrations, now it depends on cell phone applications.
- Increase more Sale
The consumer loyalty and deals limits together – as the consumer loyalty will develop, deals will do a similar thing. Besides, Appedology has sent a report that almost 65% of offers come through consumer loyalty.
As more group of onlookers will be keen on the items and administrations, your organization is putting forth – as the quantity of buyer request will develop. Also, let me clear one all the more thing, you have the merchandise or administrations – your buyer won’t with to get their full hands on that thing, now such kind or request or need will altogether offer you vast and extreme return.
Conclusion
The things are clear now; mobile app development will help you to win the race of businesses Olympic. It can offer you the numbers of benefits that can boost your brand awareness and spread positive image among an audience.
Author Bio
Marilyn Delvinn has written that article. She is a famous writer from California. She had achieved many victories by producing high-quality contents. Nowadays, she is working on the IT Development Company situated in the USA.
The 4 Big Benefits of Having a Digital Marketing Career
Digital marketing is the preferred choice of every business worldwide. Digital marketing industry is projected to be worth anything from US$ 103 billion to US$ 306 billion by 2020 according to estimates by various research companies. According to Statista, digital advertizing spend is expected to touch US$ 335 billion by 2020.
There are several reasons why digital marketing is on upswing. It allows businesses to evaluate customer response, measure success of marketing campaigns while tracking and monitoring consumer search and purchase patterns in real time. Increasing Internet penetration rates worldwide and rise in access over smart-phones and tabs is also spurring growth of digital marketing.
What This Means
These trends clearly indicate digital marketing is here to stay, a least for the next several years. Newer, innovative technologies that enable businesses to reach clients faster and provide efficient service delivery will be rolled out increasingly as competition gets hotter. Likewise, a corresponding, worldwide demand for professional digital marketers is expected to grow exponentially. These facts augur well for anyone keen on making a career in digital marketing.
Consequently, anyone looking at making a career in digital marketing will benefit immensely.
Benefits of Digital Marketing Career
A career in digital marketing holds distinct advantages. Here we look at four major benefits of a digital marketing career.
High Median Salary
Median salaries for digital marketing professionals worldwide differ. In the US, digital marketing professionals are paid between US$ 48,000 to US$ 96,000 per year depending upon role and designation, state various sources. These pay scales are expected to rise as increasing number of businesses step up and diversify digital marketing or enter the fray.
Furthermore, digital marketing is no longer limited to countries in North America and Europe: it is increasingly used in Asia, South America and Australia too. Hence, digital marketing experts would be able to find adequate employment opportunities within their geographic location, without need to relocate.
Digital Skills Gap
Boom in digital marketing has caused a major gap in demand and supply of professionals with adequate skills. A shortfall of about 150,000 digital marketing professionals already afflicts companies in the US. Globally, this number is much higher. Number of vacancies for various digital marketing professionals that appear on any reputed job portal is a clear indicator of this demand and digital skills gap.
This translates as excellent opportunities for persons interested in making career in digital marketing. Jobs are available from fresher level to highly qualified and experienced professional positions. You can even start your own blog and start earning extra in your free time with these skills.
Indubitably, digital marketing is not everyone’s proverbial cup of tea or cake walk: it requires passion and perhaps innate inclination for this profession. This is the right time to enter digital marketing career for fresher as well as professionals looking to diversify from existing IT careers.”
Free Online Courses
Internet giants Google, Facebook and Microsoft, to name a few, offer free online courses for digital marketing fresher and IT professionals looking to diversify skills. Additionally, paid online learning is available from Udemy and myriad other providers to acquire necessary skills in digital marketing. Every digital marketing course- free or paid- offers certification of skills that are required by businesses small and large.
Being online courses, anyone eyeing careers in digital marketing can learn during spare hours, without the need to disrupt daily routine. These courses are presented in easy to learn and user friendly modes that makes learning enjoyable. This also allows fresher and professionals to practice skills from home or at work.
Excellent Career Options
Digital marketing consists of multitude of functions. These include Search Engine Optimization, Data Analytics, Social Media Management, Digital Content Creation, E-Commerce Management, Brand Management, Online Security and myriad others. Hence, anyone with passion for specific role can enter this profession.
For example, people with excellent language and writing skills can work as content writers while those proficient in mathematics will find great jobs in data analysis sector.
A career in digital marketing is not as complex as several falsely believe. Indeed, it is a field where anyone who possesses specific skills can succeed. Consequently, fresher and experienced professionals will find it easier to enter digital marketing in a role that better suits their interest and inborn skills.
In Conclusion
Cumulative data from Statista and other sources project, e-commerce worldwide is expected to cross the US$ 4.5 trillion mark by the year 2021. Going by current trends, this figure appears quite modest and actual volumes could be much higher as Internet penetration increases in developing countries around the world.
E-commerce giants like Amazon and eBay as well as Business-to-Business service and product providers have already stepped efforts to expand into newer markets in Asia, Middle East and South America.
To maintain continuum of these digital marketing initiatives, a surge in demand for professionals is imminent. Statista’s estimate about digital advertizing spend worldwide crossing the US$ 335 billion mark by 2021 is clear indicator about projected surge in digital marketing and its significance for a career.
13 Minimum Investment Profits Yielding Business
13 Most Profitable Businesses in India with low cost Investment
Throughout the years the business has been in existence, it has contributed to life. Business has served the society. It has directed the human species towards betterment and evolution. However social benefit is not the primary concern of the commercial field. The primary care of any business is profit. Without profit, a business can neither serve nor sustain.
Successful businesses are essential for maintaining a sustainable economy. Through the eyes of an individual business woman or man, business needs to yield a profit. Without profits, no woman or man can carry a business cutting their own pockets for long.
Many people in today’s era want to call quits with their day jobs to follow their passion, but fail to do so due to the lack of information or out of the pure fear of failure. Fortunately, the market we have today provides a variety of creative and easily buildable businesses.
There exists a misconception that to start a business, you need to invest millions. Though that was true at one point of time, times have evolved. Today you can start a business with a minimum investment and earn astounding profits.
Here are thirteen proven business ideas that will help you earn profits with minimum investment.
Freelancing:
A freelancer is a self- employed person, working in the creative fields such as writing, designing, etc. Freelancers charge for their services based on an hourly or daily basis. Freelancing is much like an auction. A freelancer is a “seller,” “buyers” will post projects and if the freelancer likes it, she/he will bid on the same, the employer or buyer will hire them based on different criteria such as prices, experience, capability, etc. Note that the employer might not always employ the lowest bid. The most popular freelancing categories are Freelance photography, freelance app developer, freelance content writing, freelance cinematography, freelance editing and proofreading, freelance marketing and PR, etc.
YouTube:
YouTube, with its growing popularity, has become a tremendous platform for people to express their creativity and earn money while doing the same. You can start a YouTube channel by investing in a primary camera and microphone (the cost would sum up to around fifty thousand rupees). To monetize your YouTube channel, you will have to create an ad sense account and get it approved. To get it approved you will have to be consistent and provide quality content. With the growth of your channel, you can invest in better cameras, microphones, and lighting. This business is risk-free as it mostly doesn’t require your whole attention and you can even have a day job on the side. In fact, some YouTubers keep their day job even after the success of their channel. YouTube provides you with a lot of exposure, which results in various projects and brand sponsorships once the channel has reached the border of success.
Blogging:
The blogging market is growing at a reasonable rate. Bloggers earn money by placing ad banners on their blogs. They are paid on ‘cost per click’ basis which means that for each click on a particular ad by a reader, a certain amount will be paid to the blogger. WordPress and Blogspot are some of the frequently used blogging websites. Blogs are a low investment and risk-free. You can carry out blogging as a side business until it reaches a point of success. You can blog about anything you know or understand in full depth. From fashion to education, a blog can be about almost anything. Some of the blogging options are Media blogging, educational blogging, fashion blogging, affiliate blogging, business blogging, travel blogging, professional blogging and so on.
Writing online books/Ebooks:
If you are a writer, this is the business for you. You can write a variety of genres right from romance to mystery or write educational books. E-books offer the same amount of information or entertainment at almost half of the price a physical copy of the book costs. E-books are considered eco- friendly and efficient since one can carry them on their smartphones. An author can sell her/ his E-books to companies like Amazon, Blurb, Smashwords, iBooks Author, etc.
Book cafes:
Book cafes are a massive hit in metro cities. The serve the purpose of bookshops and cafés. A book café with a theme proves to be a major attraction, especially for teenage groups. These small, sophisticated cafes are an ideal place for business meet-ups, dates, studying or spending some ‘me time.’
Chatbots:
Murry Newlands, a Chatbox expert, rightly quoted: “Where ten years ago every company needed a website, and five years ago every company needed an app, now every company needs to embrace messaging with AI and chatbots.” A chatbot or chat robot is a computerized program that can stimulate conversation with humans. For example, humans can ask bots about directions, places to eat at, entertainment, etc. Chatbots are of three types: Menu/Button-Based Chatbots, Keyword Recognition-Based Chatbots, and Contextual Chatbots. Chatbots cost an average of $15000 to $30000 to build.
Tourism:
Tourism is one of the most successful businesses out there. Especially in countries like India, which hold a wealthy and cultured heritage, tourism can prove to be highly profitable. This business mostly requires knowledge of history and cultural background of places. This is a gradually increasing business. An average four-year-old tourism business will fetch around thirty-eight thousand dollars, and a ten to fifteen-year-old business is most likely to fetch you around forty to fifty thousand dollars per annum. To sustain a thriving tourism business, you have to make sure you hold all the information you need about the famous tourist spots across the country.
Teaching online:
If you acquire a skill set, share it! Online teaching is both profit yielding and educational. You can teach the following an Instrument, a language, mathematics, science, art, writing, dancing, how to do taxes, how to clean XYZ, English, literature, economics and suchlike. In other words, anything you know about can be shared out there while bringing in revenue. Online teachers can earn from two hundred dollars to more than three thousand dollars per month, depending on their experience. Various online teaching websites hire teachers. Some of them would be Vedantu, Meritnation, Coursera, Udemy, creative live, Skillshare, Byjus and so forth.
Ghostwriting:
The concept of ghostwriting is basically that a story is written anonymously by a writer who is paid to write the same. A ghostwriter earns between five thousand dollars to a million per project, depending on the type of project. Ghostwriting is of the following categories: medical documentation ghostwriting, autobiographical ghostwriting, blogging ghostwriting, fictional ghostwriting, newsletters, speech writing and so on. Considering that there is a standard amount of clients readily willing to pay for ghostwriting; this profession, though not recommended primarily, it ranks as high as any other form of writing.
Pet daycare/ grooming:
If you are an animal lover then this is the business you need to own. Many people own and love pets. A lot of pet owners want the best for their pets. Some of them would go as high as paying a large sum of money for the comfort and luxury of their pets. Pet daycare is in much demand. Pet owners cannot always be around their pets and therefore require someone to take care of the pets while they are away. Pet daycare and grooming services include pet sitter- which involves babysitting the animal, dog walker, grooming, bathing, customer service, training and so on.
Consultancy services:
A business consultant works for clients and provides them with advice, strategy, planning and problem-solving. Though one requires a basic education in the field of consultancy, the cost for starting a home-based consultancy business remains low. You can even recruit delegates or can also run the business single-handedly. There are a lot of consultancy services out there, some of them are strategy consultancy, management consultancy, operations consultancy, financial consultancy, human resource consultancy and so on.
Social media Influencer:
Social media has a significant influence on this era. Social media influencers hold much power since they have massive audience support. Influencers are approached by brands to promote a specific product for them in return for a price. This business is mainly dependent on popularity and personality maintenance among the audience. To become a social media influencer one has to establish a highly followed social media account. The most exposed social media platform for influencers is Instagram. Some tips to gain followers:
- Use your account frequently
- Start a blog and try to advertise it within your reach
- Seek help from already successful influencers- don’t hesitate, you will never know if you never ask
- Invest in advertising your account- Instagram and Facebook offer paid advertising.
- Post good quality content- good pictures will attract traffic
- Create a ‘business account’ on Instagram- it sounds more professional and provides various other insights on the development of your account.
- Use hashtags- hashtags are a medium of connection, using them will direct the right audience to your account.
- Give shout-outs to other growing bloggers and ask them to do the same for you
- Approach brands if you have a fair amount of following
- Be patient- you might not gain popularity overnight, but being patient will undoubtedly yield good results.
Once you are internet famous, online brands and sponsors will invite you to events and offer you brand deals, which will result in profits.
Photography:
Photography is a self-established business. It requires talent and skill. Photographers need a right amount of knowledge in Photoshop. Photo shoots pay a lot. There are multiple fields of photography one can opt for, for example, wedding photography, fashion photography, documentary photography, architectural photography, conceptual photography, food photography and so forth. A professional photographer earns anywhere from thirty thousand dollars to a million dollars per annum. Some famous photographers earn more than a million; a lot depends on fame too. This business requires a minimum investment on camera, lights and lenses and yields high profits.
A lot of business needs a considerable amount of investment. It is evident that you have to invest if not money, then time into a business.
The ideas mentioned above can be started in India with an average investment of less than $5000.
It may feel like an intimidating thought to leave a job to start a business, but in actuality, a business provides a sense of access to power and liberty to make decisions.
Businesses come in all shapes and sizes. Some require as little as an internet connection, while others require complicated processes such as licensing.
Any business to succeed needs dedication, time and patience. You need to have an active research foundation, brainstorming, and creative mind.
14 Tips for Successful Marketing through Facebook
Tips for Using Facebook Marketing in your Business:-
Facebook Marketing has another appeal to diverse audiences because everybody uses Facebook for various factors. Whether maintaining connections with old family and friends or playing games, people will observe different pages provided on Facebook. Make the most of this by a marketing sense and allow Facebook exceptionally gain your business.
- Utilize the choices available to you on Facebook when utilizing it to advertise your business. There are many unique methods you may personalize your page; the important thing is knowing precisely what those choices are. Should you need help, there are lots of websites, such as Facebook, that could provide you with some insight.
- Response to what written about your business, be it in your own page’s wall or elsewhere on Facebook. You’ll need to track your wall and await unread messages about you carefully. Answer immediately, mainly if the posting contained a criticism or client service request.
- Decide why you would like a Facebook page. Just like other types of marketing to maximize the yields for your business, you have to understand why you are marketing in the event place. Also, you must define your marketing objectives and generate a corresponding marketing plan. You have to make your Facebook page with your marketing plan in mind.
- Do not ramble on your page. Do not fall into the Facebook trap of believing more posting is most excellent. Folks do not have to understand every last thing you’re up to. In reality, if you are inclined to ramble off-topic, then you might be doing more harm than good. People today accompany you for a reason, so maintain your attention on what you personally or your manufacturer does best.
- Provide something in exchange for enrolling in your Facebook page. Having visitors register in your page enables you to participate in continuing dialogue about your business. Offering them something, like an entrance into sweepstakes, makes them more inclined to Enroll in your page and supply your business with valuable leads.
- Making content for Facebook could be annoying and frustrating. In case you’ve got a Facebook business page, you have to post fresh content every day to engage your audience. Can you manage this kind of time commitment? Otherwise, utilize targeted ads instead deliver your message to your target audience.
- Do not think about your fans as amounts. That is a massive no-no in Facebook marketing. You are not collecting amounts; you’re building winners. You’re making a community of people who enjoy your organization or brand. Treat them with respect they are due. All these folks can make a difference to your business.
- Don’t construct some apps on Facebook that need over just three or fours actions to begin. The more complicated something is, the less likely men and women are to need to take care of this. If a person can utilize one of your apps straight away, they’ll be more inclined to register. Join Digital Marketing Course in Jaipur.
- Never discuss updates that appear insignificant to your content. It may not be of interest for your followers to listen about your private life or unrelated information occurring. Should you like to share private information, do this on your own personal Facebook Page.
- Ask questions on your own Facebook page. To be able to find out more about your audience and what they enjoy and do not enjoy, ask questions to get them speaking. Invite them to reply, and you may even be a part of this dialogue, too. The more you might get your lovers to speak, the better.
- Post content frequently. Businesses which don’t update Facebook whatsoever are sometimes supposed to be decreasing or outside of business. Businesses that post infrequently are regarded as lackadaisical or overly casual. Attempt to place a few times every week to remain fresh in people’s heads without being there every moment. To know more about Facebook Marketing Tips or anything related to Digital Marketing, Join Digital Marketing Course in Delhi.
- Come up with your voice. It could be tempting to approach your Facebook marketing like you see others have done before you. Yes, learn from their approaches, but do not steal their character. It is essential to discover your character online so that folks understand correctly what to expect from you. Additionally, it may feel disingenuous if it is a character that does not match your brand.
- Be cautious about how many times you use Facebook Update. It messages lover’s right. Just use this for news having to do with your business. But using it all of the time will get older for your followers.
- Promote your brand by blending Facebook and matchmaking. You may have the opportunity to bring folks together. Don’t place a stop to it encourage it! Bring two individuals together, and each time they discuss their story, your brand is going to be cited. That is a perfect illustration of how Facebook will help your business.
Conclusion:-
If you would like to use Facebook marketing to benefit your business, that’s a fantastic choice. Not only do so many men and women use Facebook on a daily basis, but they use it to share with family and friends. Allow folks to spread your message by producing a Facebook page to get a marketing route.
Cloud Call Center Solutions a New Era for Small Businesses
There was a time before cloud call center solutions when we would wait for an important fax to come in? We used to get stuck between many complex processes like printing, logging and sending. Now the scenario is different. We are now able to sign in virtually via cloud-based solutions.
Behind the scenes, clouds are moving over the vast technical sky. The call center world is going through major changes these days. Small businesses are trying to expand their geographical presence. And call centers are leaping towards virtual call center management systems.
What are cloud call center solutions?
Before we explain what cloud call center solution is, let’s understand how cloud call center software works. You can access cloud-based call center software via the Internet. You don’t need to purchase any hardware or spend money on maintenances.
Cloud call center solutions are now being used by most call centers across the globe. Let’s bring seven big reasons why a new era begins for small businesses with cloud call center solutions.
1. Easy Set up
Cloud call center software is easy to set up. It does not require any hardware installation or deployment. Unlike on-premises based phone system, the cloud can be easily set up at any geographical location.
2. Cost saving
Cloud call center solutions do not need any maintenance. They are easy to set up which means no costly hardware is needed. Small businesses can save their money using cloud-based call center software.
3. Scalable
Small businesses often face ups and downs. Some circumstances make small businesses collapse. With cloud call center solutions, small businesses can easily scale up and down their requirements in minimum capital expenses.
4. Virtual empowerment
Small businesses were used to utilize on-premise phone systems. Those traditional call center solutions were bulky, immobile and costly. Cloud call center solutions allow small businesses to lessen their infrastructures. It enables remote management of call centers from anywhere at any time.
5. Easy Integration
Call centers rely on multiple solutions. It is a daunting task to integrate with all these software for traditional call center software. Cloud call center solutions can easily integrate with multiple software solutions. Small businesses can manage their campaign from different software.
6. Good Client Management
Traditional call center software has limited features. Call centers that use on-premise call center software, often face failure communication issues. Cloud-based call center software is seamless and provides good customer management through IP connections.
7. Data Protection
The official data of a company is always vulnerable. It can be attacked and stolen by outside threats. Traditional call center solutions are less effective in protecting the data of small call centers. On the other hand, the cloud is secure and encrypts the data which prevents cyber attacks on your business.
8. Disaster recovery
Traditional call center solutions need bulky inventories. In case any natural disaster comes, it becomes difficult for a small business to reestablish the on-premise phone system. In such circumstances, cloud call center software is the perfect alternative. It does not require any hardware and effectively works during natural calamities.
Finally
In this article, we tried to bring you the 8 reasons that open a new gate for small businesses in the call center world. Cloud is going to be the future of our process in the coming days. Whether it’s technical sector or non-technical arena, cloud-based solutions can be extremely helpful. If you find this writing helpful, please do not forget to mention your precious views below on the comment box.
Top 7 Referral Traffic Sources for 2018
A virtual presence is indispensable for any modern day business and enterprises spend considerable resources in improving their visibility which will be helpful in generating better returns on investment. Most of the traffic to a website may come from search engines but a lot of visits are generated through other avenues also and this referral traffic is valuable not only for bringing in potential customers but also for the purpose of optimization. Let’s take a look at some of the best referral traffic sources.
1. Social Media Brings Large Number Of Visitors
The area of influence of social networks has expanded considerably over the years and people are using it for activities other than connecting with their loved ones. There are a variety of platforms and we are mentioning the top three of them based on their ability to generate high number of visits.
Facebook : Probably the most popular channel with a mammoth user base which can be used for creating a good following by posting useful content regularly.
Twitter : The microblogging platform needs constant updating for promoting something but is immensely helpful for popularizing a product in a very short span of time.
LinkedIn : Aimed at the business community, it is ideal for B2B promotion and is a very good place to find serious consumers.
2. Providing Solutions On Q&A Sites Is Helpful
Large number of people access the internet searching for solutions related to various topics and this has given rise to Question & Answer (Q&A) sites which are frequented by users who provide precise answers to queries related to their industry in order to build reputation of their enterprise. Two of the most popular sites are listed below.
Quora : It covers a wide range of topics and interests and has a community of dependable experts which helps in bringing a lot of users that are ripe for referral traffic.
Yahoo Answers : Another very well known website with a large subscriber base that has solutions to millions of queries in a variety of categories.
3. Guest Blogging Boosts Online Reputation
One of the most well known referral traffic sources and a good way to build up the image of a service as a credible outlet is posting high quality and well researched content on other blogs and websites. Identifying topics related to the business domain and writing insightful articles with useful information for posting on websites with impressive domain authority always brings large number of interested visitors that can be converted into customers, through backlinks.
4. Video Sharing Sites Have Great Marketing Potential
Content being shared on the internet is not just limited to text but with the growing popularity of smart devices, visual content has become hugely popular and so have video sharing sites. These avenues are no longer limited to amateurs posting for fun but are being increasingly used by marketers for promotion of products. Creating and uploading engaging video clips with links and call to action buttons helps in directing potential customers to the website.
YouTube : Arguably the best known name in the category, its massive reach and the fact that it is also a search engine means that it is a great platform for promotions.
5. Blog Commenting Is Truly Advantageous
Commenting on blogs can be a huge driver of traffic to your site if done the right way. WordPress has made blogging very easy and it is the reason a lot of owners convert their websites from other formats like PSD to WordPress Theme. Every blog has comment forms consisting of many fields with one specifically for link posting and posting meaningful comments with a reference to a related post on your own blog will help you to get noticed.
6. Infographics Can Grab Eyeballs
Visuals are great for explaining complicated data and providing infographics with links on various platforms apart from inserting them in relevant posts will also help in attracting people towards your product. These images can be shared on social networks like Instagram and Pinterest too but there are specific sites for sharing them and two of them find a mention here.
Visual.ly : it has analytics tools for finding out the performance of your post and you can create, publish and even sell your infographic on the platform.
Slideshare : a service for publishing and sharing of presentations and PDFs and has a good following among professionals belonging to different fields.
7. Email Newsletters Are Still Productive
People do not pay much attention to this form of communication as compared to other recent marketing tools but it still is very effective and can drive good traffic to a virtual location. There are a lot of tools that can be used for newsletter creation and the most popular one is listed here.
Mailchimp : It has a great variety of templates that can be used for creating attractive campaigns apart from the capability of integrating with ecommerce platforms.
Conclusion
Most of the time owners keep focussing on search engines only, forgetting that other avenues can be equally if not more beneficial and these referral traffic sources can always be banked upon for getting more visitors to a website.
About Author:
Linda Waster is renowned Web Developer by profession with hobbies of innovative and technical writing. She works with best HTML to wordpress development Agency – HireWPGeeks Ltd. Feel free to get in touch with her if you are about hire WordPress theme developer.
Difference between Web Designing and Web Development
To put it simple, a web designer is the artistic minded one who designs the look of the website while the web developer is the logical minded one who codes to create the interface. So basically, the best web design services integrate both designing and developing service for better user experience. Let’s take for example a car –the outer look, seats, comfort etc is designed by a designer while the engine, wheel and transmission is developed by a developer.
Web Developer – What They Are
A web developer is assigned to the development of front-end and back-end. Unlike a designer who emphasizes only on the outer look and attractiveness of the getup, the developer emphasizes on smooth functionality and apt coding so that the website runs technically smooth.
Web Designer – What They Are
Just as architects create a layout of the home before the engineer starts to develop the idea for making the building strong, Our web designers do the task of creating the designs of the website by incorporating vibrant ideas or stories into a design that is visually appealing and providing you the best web design services ever. Thanks to their Front-end customer-friendly designing ideas, they are often dubbed as UX Designers or User-Experience Designers.
Difference between Tools They Use
The custom web design services need Web developers that are highly skilled of Front-end technology utilization like HTML, CSS, JavaScript and they use framework like Ember, React JS and Angular JS with libraries like jQuery and Bootstrap. They are master of any one or more IDE tools like WebStorm, VS Code and Sublime and use management tools for source code such as CVS, SVN and GitHub.
Those providing custom web design services are efficient of using logo, graphics and image design software like Adobe Photoshop, Inkscape, GIMP, Adobe Illustrator etc. They also incorporate Typography, Color Palette, Storyboards, Mockups, Branding, Wireframes and Call-to-action buttons for the layout. They use prototyping tools like Mockplus and UXPin. Balanced light and dark color contrast, highlighting certain information tabs, creating a consistent and clean rhythm and uniting specific categories are what their skill are.
Difference in Job Profile
User Experience Designers create low-fidelity wireframes and high-fidelity prototypes along with defining information architecture, persona and scenarios. User Interface designers create corresponding interfaces with logos, templates, layouts, buttons, illustrations and other elements.
For Front-end development, the developer creates markup, scrolling, pagination, drop-down menu and animation, font families and implement typography with scripting language. This development ensures you to interact with the web resource. For the Back-end Development on the other hand, developer requests control and manages database of the dynamic data so that they can be used or updated later.
Difference in Skill Level and Roles
The roles according to skill level of a developer are –
- Skilled in JS, CSS and HTML –builds interface for user interaction
- Uses JavaScript libraries, Frameworks and Preprocessors for development
- From markup design (Front-end), developers (Back-end) create online database by submitting data on server
- Skilled in MySQL and PHP languages
- Skilled to code and build backbone of website in IDEs
Best web development services depend upon the skill of a designer too for the following roles –
- Well versed in logo, graphics and layout design software (Photoshop, Sketch, Illustrator etc)
- Always comes up with new ideas even with simplest approach to create unique images, buttons and layout of website
- Keeps track of latest design trends, remains consistent in the long run with global giants and makes the website easier to navigate.
- Typography, readability, color themes and branding are also done by designers.
Difference is also evident in the annual salary –a grade iii developer earns around $101,962 annually while the designer manages around $77,458. However, the salary varies according to experience, institution and the project. A developer’s strategy is based on how user-friendly and navigation-friendly the design is –with a dull outer look, a developer cannot make the website appealing, no matter how much effort he/she puts on tools and coding.
Still, both designer and developer share a symbiotic relationship where both depends on the other to make the website run efficiently to make it Best web development services. With growing demand, it is also evident that many hybrid designer-developers are making the best out of this business.
6 Easy Promotional Ideas for Any Startup Company
Building a new startup company sounds tough when you carry a small budget in your pocket as compared to the big, well-established companies. It will be more difficult if you have very little knowledge about the brand promotional tactics.
Here are some easy and significant ways that you can follow to promote your brand. These techniques discussed below doesn’t require a hefty wallet, it will cost you less, and definitely helps in the promotion of your startup brand.
Public Relations
If you go out in the market and try to sell anything without any personal connections, then be ready to fall on the floor failing so badly. Networking is essential to make your company or brand renown in the market.
Creating positive relations with the public helps you stick your feet to the ground so fast that you could have done in a hundred years without any public recognition.
Visualizations
Visualizations play a vital role in making a good understanding of anything. If you want to clear any idea to anyone try showing them some good graphical images or videos or the best way, try showing some animations, to deliver a bright vision of what you plan to do.
Your company logo should be so attractive that catches the attention of every individual. Another visualization power that you could use is to hire the best video animation company to make an eye-catching video for advertising your company’s theme that helps people know what your company does.
Social Media Marketing
In this digitalized world promoting something or someone is not a big deal. Although there is fierce competition for everyone, but still you can always win it by developing your brand the better way on a better platform.
Social media platforms like Instagram, Facebook, and Twitter are the best way to create hype among people about anything whether it’s about fashion, food, or online service. Name anything you want and start promoting it on social media and in no time you’ll see that your company or brand already become a thing and people discuss and talk about it.
SEO
SEO (Search Engine Optimization) is the most fantastic solution that cannot be left out when we talk about promoting a company, primarily a startup company. Let’s face the fact that a startup company doesn’t have enough funds to jump to the paid marketing directly. We know that startups always seek for the cheaper and better way to promote their brand name.
SEO is the cheaper and the best solution for promoting your brand if you are facing low financial status of your company.
Ranking your company on the top of the Google search engine is the stiffest manual work. You can always a hire an best seo expert in India to cover that hard work that is required to improve your company website and bring the company name on the top rankings of the best search engines like Google and Bing.
Press Releases
Developing public relations might sound old school sometimes and hard to get succeed in. You can always hop on to the following better option that can cause you to benefit.
Distributing the press release of your company will be a productive thing to do if you are not going with the option of developing public relations through the old school way.
Once your press release is ready, you can contact multiple journals and newspaper to publish it. This medium of media is also one of the useful ways of getting into people’s attention. Just make sure that you get your press release published on those websites that have good SEO rankings.
Content Marketing
Content Marketing is the easiest and eccentric way of passing the relevant information to the targeted audience. It is the most useful method used for marketing by many famous and remarkable companies, brands, people or celebrity.
It is the cheapest way to promote your brand and also a practical way. The only thing you need to be careful about is to focus on the quality of your contents rather than focusing on the quantity.
You can publish your contents on different platforms. You can try posting on the social media platforms or try any of the startling websites that offers you a great platform to publish your articles and blogs.
7 mistakes you should definitely avoid in Logo Design
The most successful logos can be drawn by children freehand, because they are so memorable. Surely you want such a logo. But designing the best logo is anything but easy. If you avoid the following mistakes, you already have half the battle. Your logo will certainly not be a failure.
Error No. 1: Overloaded design
Many people, especially at the start of the business, think it’s good and include as many elements as possible in the logo design. The basic idea behind it is understandable: you want to address as broad a mass as possible and show what you can do. A fatal mistake, because the more the viewer has to remember, the harder it will be for him to remember it. So be sure to avoid an overloaded logo. The simpler the design and the less details it has, the better it can be memorized.
Error No. 2: Similarity to existing logos
Of course, there are countless logos, so there is the temptation to imitate a well-made and well-functioning logo. Do not succumb to this lure, because too similar a design or even a copy can lead to confusion and warnings. Freeloaders rarely have much success in this area and are also at great risk. If a logo is already registered as a trademark, the imitation can be expensive!
Rather, focus on uniqueness and stand out from your competitors.
Error No. 3: Wrong color choice
Often the assumption is wide, the more colors a logo has, the more noticeable and memorable it is. It may be more obvious, but not memorable. What remains in the minds is that the logo was colorful. Only a few can actually remember the individual colors.
The more colors are used, the greater the danger that the colors will not harmonize or form too weak contrasts. This can be fatal, because a good logo design must be well visible in black and white, but strong contrasts are important.
If you test your logo on different backgrounds, besides white and black also on colored and colorful, you can be sure that the logo will always be easily recognizable. Maybe the color logo cannot always be used, but the black and white version. Therefore prefer to use only one color. If there is no other way, please take a maximum of two more muted colors for support.
Moreover, you can try some of the best online logo design tools to make a finest logo with perfect color transitions.
Error No. 4: Unreadable font
Of course you want for his logo one, or even several, unusual fonts that stand out clearly from others. But beware! If a font is too playful or crooked, the text becomes almost unreadable. That can have devastating consequences, because what brings you the most beautiful picture mark, if no one can decipher the company name?
Even using several fonts seems rather restless than serious. So just choose a font that fits the logo, the company, the target group and the industry. That alone is a difficult task. Should a slogan also be integrated into the logo design, another easily legible font can be used. You should not use more than two fonts.
Also choose the font size fitting, i.e. in the correct proportion to the logo – if available. Here it is important to hit the narrow line between too small and too big a font.
Error No. 5: Logo design without concept
Just make it to your heart’s content. So you get the best ideas and can let the creativity run wild. That may be true, but if the end result then transports the desired message and appeals to the target group optimally? Think better in advance exactly who your target group is at all. Do not try to appeal to the masses, it rarely works.
Also determine which message you want to carry with your logo and which emotions your design should trigger. If you have defined your message and target group, you can search for a suitable symbol if a logo is desired. The emphasis is on “one” (see error No. 1).
Now it can finally start with the brainstorming and design. The best way to design a logo first only in black and white. Because as we now know, the logo must look good anyway.
When the design is up, color can come into play. Here you are spoiled for choice. Choose the color not only to your own taste, because each color has its own effect.
Error No. 6: Designing the logo as a layman
Now you know the grossest mistakes and can start to design your own logo design. Are you sure? Knowing the mistakes is one thing, the knowledge also professional to implement, a very different. Even if the budget is tight, which is just the case when starting to work independently, let me help you. There are many dos and don’ts in logo design. But knowing the basics is still enormously important. Otherwise you cannot judge the quality of the designs.
Error No. 7: Wrong format
Created in PowerPoint or Photoshop and saved as a JPG, the logo is completely sufficient. Wrong thought! Even if you cannot (yet) do anything with some formats, they are still necessary and useful. Because you probably do not know now, where you want to use the logo later everywhere. At the beginning maybe only on the website, the business cards and the stationery. But eventually there will also be a billboard or vehicle label. To be able to adapt the logo lossless to the required size, or even to be able to make changes, a so-called vector graphics, so an EPS or AI file is necessary. Even for the website, the JPG file alone will probably not be enough. More useful is a PNG file, because the logo in this format has a transparent background.
Conclusion
You now know the most important mistakes and can avoid them from the beginning, or at least in the future, to get a successful logo design or a successful redesign.
But before you storm the market directly with your logo, get more opinions. Ask next to your circle of friends and acquaintances directly with the target group, whether the logo design is well received. You can seek help from a free online logo maker and create a logo all by yourself in a much more professional manner. Be sure to take the feedback seriously. If the design is not appealing, it can greatly dampen your success. Although many may say that logo design is not critical, it does affect us unconsciously.
4 Tips to Hire the Right Mobile Application Development Company
Currently there are millions of mobile app developers around the world who are capable of delivering top-notch app products to industries and businesses of all sorts. But their expertise is not the only factor that should be considered before hiring them as there are many aspects to look at before choosing any mobile app developers or even companies.
Most businesses start off with drafting a plan which includes the app idea, budget, and schedule and most importantly the business need it will fulfill. But what should be the next step? Is it to go on a google search spree and look for the “best app development companies?” You will find thousands of such companies but hiring one without proper research analysis is an inefficient approach.
Hiring freelancers or outsource companies might come at a price as in such cases there is no constant communication between you and them. Oftentimes, developers would use deceitful methods and deliver apps that are not functioning properly and in turn extort money out of you. The process of hiring the right mobile application design company is not as easy as you think. Before choosing a company, the sensible approach would be to give more time on research and remove any possibilities of future risk.
To assess if the mobile app company you want to hire is right for you, keep these 4 tips in mind:
Experience
For a thorough research it is essential to look for the company’s past development experiences and ask for their work portfolio. Asking them about the expertise of each team member will give you a clear idea if the developers are genuine employees of the company or do the company itself hires freelancers. Judging from the quality of their work experience, you can easily differentiate the best from the worst.
Check Company Portfolio
A portfolio demonstrates the skill of an app developer. By looking at their past projects, you can see what sort of apps they have created and check if they have previously built apps similar to your app idea. Download the apps they have developed and test their functionality before hiring them.
Don’t Exceed Your Budget
Set up your project budget and try not to exceed it. Sometimes there are hidden charges that surface after the contract has been finalized but to go for a cheaper option is not recommended either. Research and find a company that fulfills your requirements under your estimated budget.
Quality Result
The app development company you hire should provide you with a quality end result. Your app needs to stand out or else it will be overshadowed by your industry competitors. Discuss with the development team about which features can be added to bring more user retention towards your application.
