A company who wants to have an effective logo design should choose to do a thorough research on logo designing. Same goes for the people who are skilled with graphic designing tools and want to have a career in logo designing. Designing a logo needs you to be creative, critically aware of what works in the market, and have the understanding of technicality of logo designing. With all three of these, business owners can make their own designs online with designing tools available on the web.
There is a range of characteristics and types of logos that can be chosen to represent a business. However, the designer have to make suitable choices according to the trends, business suitability, and other specifications and priorities of the brand for which they are designing. Inspiration for a logo is the first thing that is needed for a design and this is the inspiration that drives your decisions in logo designing. There are several resources to have inspiration and online browsing is one of them.
If you are designing individually by using an online app, you can check out templates on the online designing apps before getting started. You can look for specified logo designing apps for suitable designs. Example given, if you are willing to have a logo for your sports team, you can look for sports logo maker by putting in this as keywords in the search bar.
After having an idea or inspiration in your mind you need move ahead and start the real work. Here is a list of characteristics that you can keep in mind while designing your logo for coming up with an amazing design.
Simplicity is the Key
Simplicity is one characteristic that makes a logo appear decent and well-grounded. The temporariness of notorious and trendy designs can be balanced with the simplicity as it makes the design elegant. The designs with cleaner look appeal the eyes and draws attention as they are easier to be comprehended.
Illusions and Conceptuality of the Design
When a designer chooses to design the logo with extraordinary creativity, they automatically enhance the brand identity. Creative designing make the audience associate many positive traits with the logo and the brand such as intelligence and assertion. Visual illusions in design are one way of exhibiting creativity and conveying the ideas with more proficiency. Visual illusions are eye catching as well as classy in their appearance and this is why many brands choose this design.
Designs that Make Negative Space Advantageous
Using negative space to add value to your design is a witty idea and many designers do that. FedEx is a good example as the logo of FedEx has this forward arrow formed with a blank space between the letters ‘E’ and ‘X’. This strengthens the concept and brings more power to the design and the brand identity simultaneously. There are many creative ways of using the negative space effectively in order to keep the design simple and conceptually magnificent.
Designs with Overlapping of Shapes and Color Hues
Logos are small in size and yet they are needed to be filled with concepts and ideas to be effective. Logo designers have invented designs that will express abstractions and complex ideas of the businesses in an effective manner to the audience. Overlapping of different basic shapes and color hues provides designers with an opportunity to fill a simple logo design with layered ideas. Significant combinations of colors and shapes can deliver complex ideas in a minimalistic, elegant, and engaging way.
Color Logo Trends
Colors are considered one of the most influential aspect of a logo design. The first thing that our brains perceive when looking at a logo design are colors. Imagine seeing a blurred version of a logo of Mc’Donald or KFC. Will you not be able to recognize it? Most people will easily recognize it because of the fact that our brain remembers color combinations more effectively than it does the design itself. However, colors are needed to be utilized with effective techniques to create first-rate outcomes.
One suggestion that you should follow while picking colors for your logo design is to choose minimum colors, unless and until picking multiple colors has something to do with the concept that you want to convey. Too many colors can be distractive and thus, can cause a logo failure. Mono-colored logos are also a good choice as they are elegant and associate the brand with the color.
These are a few tips regarding logo designing that you can use for creating effective logo designs. Remember not to overdo your logo design and make sure that your designs are scalable and versatile. That is, they are easy to fit in at different marketing platforms including your product packaging and brand’s websites.