Google being the largest and most widely used search engine, roll-out a new algorithm every year to ensure quality results are being produced for search queries. Apart from a major yearly update, there are various small updated being roll-out time to time by the search engine giant.

Now, it is imperative for any e-commerce company to stay updated as per the changes and guidelines from the Google, to ensure higher ranking and enhanced visibility.

Below we will be looking at some crucial tips that can help ecommerce businesses to rank higher in Google search engine.

–       Mobile First Indexing

Sometime last year I happen to meet my long-time friend who happened to work at a highly reputable search engine marketing agency in Las Vegas. Now, while we were just discussing about the prospects and trajectory for digital marketing, he was very sure that sooner we will be seeing an important mobile-related update from Google. Well, this wasn’t totally shocking as anyone with slightest of interest in digital marketing was expecting such update eventually. However, no one was sure what’s going to be the magnitude and impact of the update.

Nonetheless, Google has rolled-out its long awaited mobile-first indexing updated back in March, and since then the focus of search engine marketing has been mostly directed towards this important aspect. Though, the initial updated doesn’t push businesses with unfriendly mobile-website to the extreme corner, however, it does provide a little glimpse of what we can expect in future.

Here are some tips to follow the suite for Google’s mobile-first indexing:

–       Keep your mobile site up to date with a user friendly UI/UX and an interactive content display. Remember, the most important aspect will be the clear and complete display of your web content. Often time businesses don’t really bother to display complete web content on mobile-version. However, now any content that’s doesn’t display on mobile-websites will not be ranked by Google.

–       The era of “M-dot” mobile websites are over. You need to make transit to proper mobile friendly version now.

–       Keep the mobile version of your website highly navigable. Make sure users are able to browse through all the pages and content easily.

–           Custom Quality Content

Content over the years has remained one of the crucial most aspect for search engine marketing. Today, it still holds the importance as one of the most critical and important aspect of ecommerce business marketing. Google in an effort to present users with the most relevant search results highly value custom quality content, where the stress isn’t over the keyword stuffing or purely marketing; rather on delivering better value and information to the users.

For instance, for search engine marketing Las Vegas, the content shouldn’t be stuffed with your keywords “SEO”, “Las Vegas” or “Search engine marketing”, rather the content should carry a purpose and value to the users. Ideally, it should inform users about the importance, benefits and limitation of the service, as well as how you can help them with your services.

A business has to overcome several obstacles in its way to establish its relevance in the competitive industry. With the internet revolution, every business has to update itself with the latest technology and concepts that will help its survival in the cyberspace. One of the most relevant techniques is the Search Engine Optimization. The search engine optimization techniques tutorial will help every webmaster understand the meaning and relevance of SEO for the business.

What is Search engine optimization (SEO)

Every business needs to know what SEO is and how it works to improve the website’s prominence. Search engine optimization or SEO is the set of rules that every website or blog needs to follow to optimize the search engine rankings that will improve its visibility. It is the right way to enhance the quality of the website by making it interactive, user-friendly, and faster.

 Know About SEO Google

Google is the prominent search engine that opted for searching answers for the queries. So, business people must know how to optimize your website for search engines.  It will assist in enhancing visibility using keyword research, Link building, content promotion, etc.

What are SEO marketing services?

The SEO marketing services encompass the on-site and off-site strategies along with the social engagement to improve the traffic of the websites. It is an ever-evolving process that follows the best practices to get results for the business owners. What is the effective SEO techniques that will help in the better marketing of the website? The answer is, there are services that can enhance the visibility of the website like;

• Local and Global SEO
• Online Reputation Management
• Content Marketing
• On-site/Offsite SEO
• Link Building
• Mobile SEO

How it works   

SEO Company in India will improve the visibility of a business website in the digital space by changing its design, content, etc. to make it alluring to the audience. It is optimized for search engines like Yahoo, Bing, or Google that will rank the pages high for the search engine results. It offers the following positive effects;

• It improves the search engine rankings of the website.
• It can improve the website’s traffic quality.
• It can provide the business with measurable results.

Nine major Google algorithm updates for SEO

Business people may wonder how to optimize a website for google search, so it is important to note the Google algorithm updates that can have an effect on the SEO. Learn and be a certified SEO expert from the best seo course in Jaipur.

• Google Panda
• It is the ranking algorithm released on 24th Feb 2011 that lowers the rank of the low-quality site and increases the rankings of high-quality sites.
• Google Penguin
• The algorithm released on 24th April 2012 decrease the rankings of the sites that violate the webmaster guidelines of Google by implementing black hat SEO.

• Pirate

The algorithm released on August 2012 targets the torrent and pirate sites by documenting the DMCA notices to help the user find the legitimate site.

• Hummingbird

Hummingbird algorithm released on 22 August 2013 focuses on answering complex queries of the users.

• Pigeon

Pigeon is the Google’s local search algorithm released on July 24, 2014, that provides useful, relevant, and precise search results.

• Mobilegeddon& The Google Mobile-Friendly Update

On 21st April 2015, Google released a mobile-friendly algorithm that will boost the mobile-friendly pages in the Google mobile search results.

• RankBrain

RankBrain released on 26th October 2016 sorts through the billions of page search to find the most relevant ones. It is a part of the Hummingbird algorithm that will interpret the searches of people to give them the precise results.

• Possum

It is the Google’s local search algorithm update released on September 1st, 2016, that impacted the Google Map results and 3-pack. So, it focusses on organic results by diversifying it and prevents spam sites from ranking.

• Fred

The Google update released on Mar 7th, 2017 targeted the low-value content of the website that focused only on revenue generation.

Types of SEO

What are SEO techniques that will work well for the business website? Before venturing into the answer, it is imperative to know the three different types of search engine optimization techniques;

• White hat SEO: It utilizes ethical techniques and methods to improve the search engine ranking without any fouls. It implements high-quality content, better HTML optimization, good links, etc. to improve the outreach. Though the growth is gradual, the rankings are steady that lasts for a long time.
• Black hat SEO: It is a technique that exploits the weakness of algorithms for improving the rankings. It is not in compliance with the Google guidelines, so the results are unpredictable. It includes hidden text, keyword stuffing, cloaking, etc. that offers prompt yet short growth.
• Grey hat SEO: It is the SEO that lies in between the white and black SEO as it combines both the techniques to deliver better results. Companies prefer to use the Grey hat as it does not cross the line to unethical SEO.

Depending on the requirements of the company, the ideal SEO technique is adopted for better results.

How to do SEO

You may wonder how to do search engine optimization that will aid in higher ranking of your website by increasing its relevance. Every business website needs to understand that the process of optimization is ever-evolving that needs maintenance, tweaking, testing, and monitoring. So, here are the methods that explain how to do SEO for website step by step that will provide the best strategy for the SEO;

• Target Business Analysis of Market
• Analysis of Website: Analyse the keyword, visible text, code, etc.to determine the position of the page in the search engine results.
• Competitive Analysis: Determine the effective strategy implemented by top pages to improve the rankings.
• Priority Keyword: Developing the priority keyword that relates to the customer query that will land them on the website.
• Keyword Research
• Goal and Objectives: Identify the objectives of the business to measure the ROI after implementing the program.
• Keyword Analysis: Identify the keywords or phrases that can help in enhancing the website visibility.
• Content Optimization
• Create pages: create pages with keyword-based titles, meta tags, etc. that can influence the rankings.
• Placing search phrases: Integrating the keyword or relevant phrases in the web content that will help the search engine identify the pages quickly.
• Develop sitemaps for search engines: Create XML and HTML pages that make it easier to index the website.
• Continuous Testing
• Testing and Measuring: Analyze the web traffic and rankings of the website to determine the effectiveness of the programs implemented.
• Maintenance: Perform continuous modifications and addition to the website that will maintain the positive results and enhance the growth.
• Off Page SEO:

This process is associated with the processes that are used to promote your website or business apart from your own site. This is not all about creating back links and pasting your site URL and anchor text at the trustworthy sources. This is associated with all the reputable and genuine processes to promote your site.

Some Off Page techniques include:

• Bookmarking: Bookmark your blog post or webpage on high authority social networking sites to get high traffic to it.
• Directory Submission: Place a link that sites like yellow pages, yelp and moz that point towards your website. This is the best way to build quality back links.
• Classified Ads: Publish your website ad to some reputable classified ad sites like Sulekha, OLX and much more.
• Content marketing: Publish articles on high authority article directories to get back links to your website.
• Video Sharing: Video sharing on popular sites like YouTube, Dailymotion, Vimeo to make your video popular and get quality back links.
• Image Sharing: Sharing popular images on high quality sites to get back links to your blog or website.

There are lot more ways to get quality back links include Web 2.0 ,Profile Sharing, Blog commenting, Blog Posting, PPT and PDF sharing and much more.

Using the latest SEO techniques 2018 will help your business compete with the peer competition in the market to establish itself and create a loyal customer base. Updating the techniques continuously will help in sustaining the growth of the business.

Are you a local business entering the world of search engines and search engine rankings? This can be a daunting task if you are unfamiliar with how to best optimise your website for websites such as Google.

If you want increased brand awareness and more conversions coming to your business, then SEO marketing is not something that you can let fall to the wayside.

Here with the help of SEO company in Jaipur, we are taking you through some of the SEO basics that you can implement in your website, if you want to carry out more advanced SEO techniques you might want to get in touch with Aaron and his team in Oxford direct.

Research Keywords

As you will probably already know, when you are searching for a product or service online, you will normally find that the search engine finishes off your question for you.

For this reason, it is important that you know exactly the phrasing that potential customers for your business are using as you can then place these keywords within your website for the search engine to pick up on the next time someone search for this.

Of course, there will be some that are obvious and should definitely be placed throughout your website, however, you can use another tool such as Google Keyword Search to find what exactly people are looking for in your area, see how competitive these terms are and how often people are searching for them.

Once this list has been created, you can then place them in the content naturally throughout the site. However, it is also equally as important not to overuse keywords as search engines will see this as being spam. We would recommend going for a keyword density of around 2%.

Great Content

Following on from the last point about keywords, it is also important that your copy is great and easy to read. Keywords should not be overused, and Google will read your text just as a human would. This means it is extremely important that your website copy is well-written and readable.

A common mistake here is to overuse keywords in your copy thinking that this will let Google know exactly what your website offers, however, this makes it appears your website copy is poorly written and search engines will reflect this when ranking your website as they will think this contributes to a bad user experience.

Therefore, it is also important to seek the help of professionals as they will know how to improve your website ranking with good copy and not hurt it. Before publishing any new pages, make sure that you have proof read it to ensure search engines have no reason to place you further down their rankings.

Add Title Tags

The title tag is the link that you can click on in your web browser tab and each individual page should be unique as they all carry a lot of weight. They will also need to contain the relevant keywords to that page and there should eb a consistent format across the website. Separate keywords from your brand name using a hyphen or vertical bar and ensure that the copy does not exceed 55 characters as it will become too long to display.

Add Heading Tags

Heading tags are extremely important and they range from H1 to H6. Search engines place the most importance on H1 headings and this should be your page headline. Make sure you don’t use this heading tag more than once on a page as search engines will see this as a penalty. However, the other title tags from H2 to H6 can be used multiple times, for example, in any subheadings. Search engine ranking like heading tags and rank them highly as they increase the user experience by breaking up text o your page.

URL Structure

Another way to highlight your keywords to a search engine is through your URL. Keywords should be included after the domain name or after the ‘/’. When doing this, you should use hyphens to separate the words and use all lowercase letters.

Images

As search engines cannot see images, they need to use the coding on the image to understand what it is showing. Ensure there is a brief explanation of the image in the alt tag text, the image title should be a caption of the image and ensure that the image is saved as something descriptive and not just ‘image5432.’

Add Meta Descriptions

On search engines, you will see two lines of text under websites and this is known as the meta description. When you don’t provide this information, random text from your website will appear instead and this probably won’t make any sense to the user. While they won’t help increase your search engine rankings, they will encourage potential customers to visit your website.

Keyword research is almost an art and a science. A number of factors play their role in it. Behind every SEO strategy, the purpose is the same and that is to rank higher. Search volume is significant but there are certain issues with the great keywords. For instance, you will have to compete against giant brands. Your chances of ranking higher are little and it will perhaps take years for any results to come. People are impatient and can’t wait that long.

That’s not the only problem with the big keywords. You will often see them revolving around vague and imprecise topics such as ‘content marketing’. There is a possibility that these keywords bring tons of traffic but then it’s highly unlikely that you get many buyers from such keywords. Most of the users online are interested in informative pieces and blog posts. You can have them sign up for your brand’s newsletter or other lead magnets but that again means long-term results.

So how do we fix that? If you are spending hours and hours on your browser searching for clever SEO strategies and tactics then you need to read about keywords too. If your Spectrum Cable and Internet Speed is just right, you can research how to find the right keywords that can help you rank higher.

Here are the five necessary keyword research tools to begin with:

1. Google AdWords

Google has a comprehensive keyword suggestion tool that is built directly into the Google AdWords. It is highly effective in finding in searching high volume keywords and efficient group ideas. The usual drill involves importing a list of keywords first into the search bar. Around 10 to 20 keywords are enough to yield some quality suggestions. After the suggestions appear, you need to type another 10-20 keywords in the search bar. Once this is done, switch the tab to ‘ad group ideas’. You will get comprehensive lists of keywords and groups that you might not have given a thought while doing initial keyword research.

2. Ahrefs

Ahrefs is an amazingly rich collection of research tools. It has data on billions and trillions of links. Since we are talking about keyword research, we will focus on its Keywords Explorer. It is one of the best keyword research tools. You simply need to login to Ahrefs and then navigate to Keywords Explorer. You can type up to 100 related terms (to your topic) in the search box. The next step is to choose your country and you are good to go. Ahrefs has data from dozens of countries. It explains that you can tell by scanning through the searched results, how difficult it would be to rank for different terms.

3. SEMRush

SEMrush is a magical tool for keyword research. It takes a slightly different approach than the rest of tools. Generally, people create a massive index of keywords as per their SEO strategy. They can go up to as many as 100,000,000 keywords. Also, they consider it mandatory to make a database of each and every site that is ranking for any of these keywords. This is done to log every keyword for which a site ranks. Since it is impossible to get each keyword, they track the long tail keywords. These type of keywords are few but are generally successful.
For competitor research, SEMRush is one of the most efficient and effective methods. It has made a mark as a phenomenal tool to learn how the organic search engine traffic for websites may change over a period of time. You can also use it to identify search engine spikes and penalties.

4. Ubersuggest

Ubbersuggest is a free keyword suggestion tool and is quite different from the other tools of the same niche. It helps with your input keywords and then crawl sites that rank for the term. It also analyzes the common keyword titles. Moreover, the tool determines popular keywords from different news articles that relate to your keyword. Other options also include keywords from recipes, videos, images, so on and so forth.
Ubersuggest is a popular option especially when you are trying to figure out some great content ideas for your site. You won’t get any insight regarding keyword competition or search volume. However, it is an excellent tool for determining content ideas and long tail keywords.

5. Wordstream

While other tools give you the keywords that are trending and ranking, Wordstream will give you negative keyword suggestions. You can use them to find the keywords that will only waste your time, effort, and money. These are highly focused on Pay per Click (PPC) aspect of keyword research. As such, they provide an arsenal of tools for you to use free of cost (at least most of them are free). Their free SEO keyword research tools and AdWords Performance Garden can be a great help in getting started in the right direction. The paid subscriptions begins at $225 a month.
There are plenty of other tools for keyword research. If your Mediacom High Speed Internet are just right, search and pick the best tools for your keyword research ventures. Good luck!

Author Bio:

Stephen N. Mills is an entrepreneur, marketer, and writer. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc. That’s where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Stephen co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.