Keyword research is almost an art and a science. A number of factors play their role in it. Behind every SEO strategy, the purpose is the same and that is to rank higher. Search volume is significant but there are certain issues with the great keywords. For instance, you will have to compete against giant brands. Your chances of ranking higher are little and it will perhaps take years for any results to come. People are impatient and can’t wait that long.
That’s not the only problem with the big keywords. You will often see them revolving around vague and imprecise topics such as ‘content marketing’. There is a possibility that these keywords bring tons of traffic but then it’s highly unlikely that you get many buyers from such keywords. Most of the users online are interested in informative pieces and blog posts. You can have them sign up for your brand’s newsletter or other lead magnets but that again means long-term results.
So how do we fix that? If you are spending hours and hours on your browser searching for clever SEO strategies and tactics then you need to read about keywords too. If your Spectrum Cable and Internet Speed is just right, you can research how to find the right keywords that can help you rank higher.
Here are the five necessary keyword research tools to begin with:
1. Google AdWords
Google has a comprehensive keyword suggestion tool that is built directly into the Google AdWords. It is highly effective in finding in searching high volume keywords and efficient group ideas. The usual drill involves importing a list of keywords first into the search bar. Around 10 to 20 keywords are enough to yield some quality suggestions. After the suggestions appear, you need to type another 10-20 keywords in the search bar. Once this is done, switch the tab to ‘ad group ideas’. You will get comprehensive lists of keywords and groups that you might not have given a thought while doing initial keyword research.
Ahrefs is an amazingly rich collection of research tools. It has data on billions and trillions of links. Since we are talking about keyword research, we will focus on its Keywords Explorer. It is one of the best keyword research tools. You simply need to login to Ahrefs and then navigate to Keywords Explorer. You can type up to 100 related terms (to your topic) in the search box. The next step is to choose your country and you are good to go. Ahrefs has data from dozens of countries. It explains that you can tell by scanning through the searched results, how difficult it would be to rank for different terms.
SEMrush is a magical tool for keyword research. It takes a slightly different approach than the rest of tools. Generally, people create a massive index of keywords as per their SEO strategy. They can go up to as many as 100,000,000 keywords. Also, they consider it mandatory to make a database of each and every site that is ranking for any of these keywords. This is done to log every keyword for which a site ranks. Since it is impossible to get each keyword, they track the long tail keywords. These type of keywords are few but are generally successful.
For competitor research, SEMRush is one of the most efficient and effective methods. It has made a mark as a phenomenal tool to learn how the organic search engine traffic for websites may change over a period of time. You can also use it to identify search engine spikes and penalties.
Ubbersuggest is a free keyword suggestion tool and is quite different from the other tools of the same niche. It helps with your input keywords and then crawl sites that rank for the term. It also analyzes the common keyword titles. Moreover, the tool determines popular keywords from different news articles that relate to your keyword. Other options also include keywords from recipes, videos, images, so on and so forth.
Ubersuggest is a popular option especially when you are trying to figure out some great content ideas for your site. You won’t get any insight regarding keyword competition or search volume. However, it is an excellent tool for determining content ideas and long tail keywords.
While other tools give you the keywords that are trending and ranking, Wordstream will give you negative keyword suggestions. You can use them to find the keywords that will only waste your time, effort, and money. These are highly focused on Pay per Click (PPC) aspect of keyword research. As such, they provide an arsenal of tools for you to use free of cost (at least most of them are free). Their free SEO keyword research tools and AdWords Performance Garden can be a great help in getting started in the right direction. The paid subscriptions begins at $225 a month.
There are plenty of other tools for keyword research. If your Mediacom High Speed Internet are just right, search and pick the best tools for your keyword research ventures. Good luck!
Stephen N. Mills is an entrepreneur, marketer, and writer. As San Francisco resident, he loves reading books and writing on different topics like SEO, Branding, Health and etc. That’s where he finds his inspiration to author in-depth guides that teach E-commerce store owners ways to manage, grow and scale their business. In a former life, Stephen co-founded a custom menswear company which generates 6-figures in annual revenue through its website and retail.