Freelancing is a job where one needs to keep himself updated about the latest trends in the freelancing industry. If a freelancer thinks he/she can earn fair with their limited and old fashioned skills then they are wrong. If they don’t upgrade their skills then they may lose the opportunity. An Individual freelancer may learn more than one skill to grab more opportunities – for example; a website designer may learn logo designing, graphic designing, on-page SEO which is co-related with web designing, this way he/she can earn more.
Following are the skills which are going to be highly in demand for 2019:
Website designing & development is one of the most demanding skills of every time. This skill never gets outdated. Along with website even applications development is in demand. Any business that is on their initial stage and have recently launched their business needs website [after all, presence of the business on the internet is must nowadays] and as it’s their initial stage they may prefer to have an amazing website at affordable cost and freelancers are their first choice for the same.
SEO [Search Engine Optimization] for the website is as important as having a physical store for your business. According to a survey 91.5% of the clicks are from the first page, so it becomes crucial for the business to rank on a first page to win over the competitor. Nowadays every business wants to rank on a first page because they want to get noticed by their audience and SEO is the only solution for the same.
Apart from SEO, Services like Social Media Marketing, YouTube Marketing etc. are also in demand as the visual content attracts more audience and these audiences are found on the social media platforms like Facebook, Instagram, YouTube, Twitter etc. A good social media presence with engaging audience is necessary.
A digital marketing expert may earn good with freelancing on the same as the above have great demand not only by the startups but also by the well established businesses.
Artificial Intelligence is one of the emerging technologies of today’s era. Best example of the artificial intelligence is Siri, Google maps. We don’t even realize how much artificial intelligence has influence on our daily routine. Every marketer now wants to use this feature for the better result. It creates huge opportunity for the new comers to learn a trending technology to start their career.
After the rapid growth of the AI, the businesses has started adopting this strategy for their business as AI increases the productivity by 40% so it can be assumed that this technology has a good future.
Graphic designing is another very popular and most In-demand skill in the market today. Graphic designing helps to create the brand image in both online and offline marketing. Graphic designing is the visual representation of the info which the business wants to convey to its audience in the form of images. The audience responses to the creative content more instead of the simple textual content.
A picture is worth a thousand words, this is true not only in the normal life but also in the professional life. Every business hires a graphic designer either for the logo designing or for the normal flyers or social media post. The business who are startup or those who do not require a full time graphic designer in their office prefer to hire a freelancer because that’s affordable for their business. You can learn and use this skill with other set of skill too. If you are a website designer then you can use your graphic designing skills for the banner designing etc. If you are a digital marketer/Social media marketer then this skill will definitely help you to gain more traffic to your website.
5. Logo Designing
Logo designing and graphic designing are same but they have some features which makes them different from each other. A flyer is a combination of the images and texts and many other elements whereas a logo is the single mark which gives identity to your business.
Every business needs a logo for their business to make it create a unique graphical identification in the market. There are several logo designing companies in the market but they charge huge so the option which the business owner has to get their task done with the freelancer according to their budget so it creates the demand for the freelance logo designers.
As this is not a continuous task, you can consider it as sub skills of the graphic designing.
A content writing is important for many businesses. The content writing can be done for the article writing for SEO, news article writing for the news magazines, Search engine friendly content for the website and so on.
The demand for the content writer is huge but just like graphic designers, many companies who do not regularly work on the content prefer to hire a freelance content writer.
The content writing can also be the part of the digital marketing because digital marketing and content writing go hand in hand.
Digital photography is a technology that allows photographers to capture, alter, and create images without the utilization of film. In a field of photography, this is trending technology to get the most beautiful images.
A digital photography is better if the photographer have a good knowledge of the photo editing tools like Adobe Photoshop. Not every picture can be perfect but it can be made perfect with the use of the Photoshop.
The business (especially those who are in the event management business) requires the digital photographer most as they want the basic editing of the image and freelancers could be their first choice (obviously, depending on the portfolio of the freelancer) because they do not charge huge like a normal photography agency does.
The above discussed skills are some of the very common yet popular and most demanded skills of all time and which will have the great demand in this and upcoming year too. Demand is huge and the competition is also huge. You have to master these skills to grab more opportunities. You can register on the multiple freelancing sites and start bidding on the projects as per your skills. If you are looking for the freelancers then you can register on the same sites and go to the section Hire Freelancer.
I hope this article will help you to finalize the area where you want to get specialized. You can leave the feedback/query/suggestions below in the comment section.