Freelancing is a job where one needs to keep himself updated about the latest trends in the freelancing industry. If a freelancer thinks he/she can earn fair with their limited and old fashioned skills then they are wrong. If they don’t upgrade their skills then they may lose the opportunity. An Individual freelancer may learn more than one skill to grab more opportunities – for example; a website designer may learn logo designing, graphic designing, on-page SEO which is co-related with web designing, this way he/she can earn more.

Following are the skills which are going to be highly in demand for 2019:

1.Website designing

Website designing & development is one of the most demanding skills of every time. This skill never gets outdated. Along with website even applications development is in demand. Any business that is on their initial stage and have recently launched their business needs website [after all, presence of the business on the internet is must nowadays] and as it’s their initial stage they may prefer to have an amazing website at affordable cost and freelancers are their first choice for the same.

2.SEO/Digital Marketing

SEO [Search Engine Optimization] for the website is as important as having a physical store for your business. According to a survey 91.5% of the clicks are from the first page, so it becomes crucial for the business to rank on a first page to win over the competitor. Nowadays every business wants to rank on a first page because they want to get noticed by their audience and SEO is the only solution for the same.

Apart from SEO, Services like Social Media Marketing, YouTube Marketing etc. are also in demand as the visual content attracts more audience and these audiences are found on the social media platforms like Facebook, Instagram, YouTube, Twitter etc. A good social media presence with engaging audience is necessary.

A digital marketing expert may earn good with freelancing on the same as the above have great demand not only by the startups but also by the well established businesses.

3.Artificial Intelligence

Artificial Intelligence is one of the emerging technologies of today’s era. Best example of the artificial intelligence is Siri, Google maps. We don’t even realize how much artificial intelligence has influence on our daily routine. Every marketer now wants to use this feature for the better result. It creates huge opportunity for the new comers to learn a trending technology to start their career.

After the rapid growth of the AI, the businesses has started adopting this strategy for their business as AI increases the productivity by 40% so it can be assumed that this technology has a good future.

4.Graphic Designing

Graphic designing is another very popular and most In-demand skill in the market today. Graphic designing helps to create the brand image in both online and offline marketing. Graphic designing is the visual representation of the info which the business wants to convey to its audience in the form of images. The audience responses to the creative content more instead of the simple textual content.

A picture is worth a thousand words, this is true not only in the normal life but also in the professional life. Every business hires a graphic designer either for the logo designing or for the normal flyers or social media post. The business who are startup or those who do not require a full time graphic designer in their office prefer to hire a freelancer because that’s affordable for their business. You can learn and use this skill with other set of skill too. If you are a website designer then you can use your graphic designing skills for the banner designing etc. If you are a digital marketer/Social media marketer then this skill will definitely help you to gain more traffic to your website.

5. Logo Designing

Logo designing and graphic designing are same but they have some features which makes them different from each other. A flyer is a combination of the images and texts and many other elements whereas a logo is the single mark which gives identity to your business.

Every business needs a logo for their business to make it create a unique graphical identification in the market. There are several logo designing companies in the market but they charge huge so the option which the business owner has to get their task done with the freelancer according to their budget so it creates the demand for the freelance logo designers.

As this is not a continuous task, you can consider it as sub skills of the graphic designing.

6.Content Writing

A content writing is important for many businesses. The content writing can be done for the article writing for SEO, news article writing for the news magazines, Search engine friendly content for the website and so on.

The demand for the content writer is huge but just like graphic designers, many companies who do not regularly work on the content prefer to hire a freelance content writer.

The content writing can also be the part of the digital marketing because digital marketing and content writing go hand in hand.

7.Digital Photography

Digital photography is a technology that allows photographers to capture, alter, and create images without the utilization of film. In a field of photography, this is trending technology to get the most beautiful images.

A digital photography is better if the photographer have a good knowledge of the photo editing tools like Adobe Photoshop. Not every picture can be perfect but it can be made perfect with the use of the Photoshop.

The business (especially those who are in the event management business) requires the digital photographer most as they want the basic editing of the image and freelancers could be their first choice (obviously, depending on the portfolio of the freelancer) because they do not charge huge like a normal photography agency does.

 

The above discussed skills are some of the very common yet popular and most demanded skills of all time and which will have the great demand in this and upcoming year too. Demand is huge and the competition is also huge. You have to master these skills to grab more opportunities. You can register on the multiple freelancing sites and start bidding on the projects as per your skills. If you are looking for the freelancers then you can register on the same sites and go to the section Hire Freelancer.

 

I hope this article will help you to finalize the area where you want to get specialized. You can leave the feedback/query/suggestions below in the comment section.

10 ways you need to Use in Your Content promoting Strategy

 

So once you believe it, what drives traffic on the social net area unit 2 key things? Nice content all told its multi-media glory and also the social networks that distribute it at high rate. The higher the content and also the larger and a lot of engaged the social networks, the a lot of visible your whole becomes. That makes whole awareness, inquiries, leads and sales.

It’s concerning being present.

You’ve conjointly in all probability detected concerning content promoting 1,000,000 times over however what proportion effort does one extremely place into yours? Area unit you victimisation each methodology that you simply should? Verify these prime ten ways you “must” use in your content promoting strategy and acquire inspired.

 

1. 
   
   Blogging
   If you don’t have a web log, or if it’s pretty non-existent then you wish to start out ever-changing your priorities. A web log won’t solely increase your SEO, however it’ll offer your whole a lot of authority, produce higher client relationships and drive a lot of traffic to your web site. Thus what you ever ought to lose? Don’t simply have confidence your own web log either – search around for prestigious bloggers that you simply will guest post for, to assist get a lot of eyeballs on your content. People also like: Home Decor
   
   Put it into action:

 

• Find out what your audience needs to scan.

• Create attention-grabbing, shareable content on a weekly basis.

• Guest post on prestigious bloggers websites.

 

 

2. E-Books
   Fear not, associate degree e-book ought not to be a prolonged novel. It’s the right thanks to offer your guests with attention-grabbing content to scan. It’s conjointly nice for gaining a lot of email contacts as you’ll be able to provide the e-book as associate degree incentive to sign on. Make certain every page is helpful and rent a designer to confirm it’s visually amazing. Keep sentences short and use bullet points to assist with the flow of the book. Stats and estimable quotes are a good thanks to keep a copy your statements with facts.
   
   Put it into action

 

• Make it visually appealing

• Add statistics, numbers and quotes

• Offer it as a free incentive for patrons to sign on to your emails

 

 

3. Video
   did you recognize Video is that the most participating thanks to connect along with your audience? In line with Forrester analysis, a one minute video is price one.8 billion words. That’s as a result of a video is very easy to digest and it’s rather more unforgettable than text. The simplest sort of video you’ll be able to produce for your business is associate degree explainer video and these tend to come back within the flavour of animated, or screen recorded. If you wish to make a video then you wish to believe your customers. Believe what issues they face, and the way you set about finding those issues – and use that because the basis for your story.
   
   Put it into action

• Showcase the simplest components of your product in associate degree explainer video
• Think about your customers face and show however you solve those problems.

4. Info graphics
   Info graphics area unit all concerning statistics and numbers and area unit the right thanks to get the purpose across quickly. If designed well, they give the impression of being nice and other people on the net appear to like them. Once it involves making your info graphic, you wish to believe telling a story. Make certain you are doing many analysis to seek out the correct stats and also the right story that you simply need to inform. a good tip would be to conduct a survey in order that you get the newest and most up so far facts attainable. Here is associate degree example of a post with associate degree info graphic enclosed.
   
   If you wish some a lot of inspiration, verify Visual.ly for a web site filled with artistic info graphics.
   
   Put it into action:

• Tell the story victimisation powerful style and statistics
• Conduct surveys to induce the newest facts
• Share it on blogs, social media and communities

5. 
   Slide share displays
   Slide Share is associate degree amazing thanks to brag the content you produce – with sixty million international users, it’s truly the world’s largest content promoting platform. As you may expect from the Slide Share brand, the service is usually wont to exhibit displays that users will click through slide-by-slide. However that’s simply scratching the surface; you’ll be able to conjointly transfer and share info graphics, documents, PDFs, webinars, and even videos. It’s a good thanks to distribute your content, raise whole awareness and establish your business as a number one authority in your field.
   
   Put it into action:

• Make sure you share all of your content on Slide Share
• Monitor your Slide Share account for comments – your content will faucet into
• Slide Share’s large audience and build valuable opportunities for your business!

6. 
   Social media
   Social Media is that the excellent thanks to brag your temperament, and your content. You wish to be strategic along with your posts, change it up for various social platforms. Discussions area unit nice for social media and a very participating thanks to connect along with your audience. On Google+ and Linkedin, you’ll be able to be part of communities and teams that area unit relevant to your customers and begin discussions.

Twitter is slightly totally different as a result of you’ve solely got one hundred forty characters to play with, however unionized chats like ‘#contentchat’ extremely facilitate bring awareness to your whole. The concept is that you simply all hashtag a similar topic, whereas asking or respondent any queries associated with the subject of the chat. Once it involves Facebook, believe injecting your temperament and post many fun pictures to induce those likes, shares and comments up.

Put it into action:

 

• Create discussions – raise your audience queries

• Be yourself – brag your temperament

• Partner up with business specialists to make a fascinating on-line chat

 

7. Email promoting
   Never underestimate the ability of email promoting. If folks have signed up to your emails then chances are high that they need to listen to from you. But, make sure to supply your contacts with helpful content, instead of simply a barrage of sales spiel. There’s many differing kinds of content that you simply will email your customers including; competitions, blog posts, e-books, event invitations and exclusives.
   
   In order to create your contact list, believe implementing many sign on tabs on your web site. Make certain you offer your clients associate degree incentive to sign on and follow through so as to create up customer confidence.
   
   Put it in action: 

 

• Send your email list helpful, shareable content

• Don’t perpetually publicizing to your customers

• Put sign on forms visible on your web site with examples on why they ought to sign on

 

8. 
   PR
   The essence of PR is to make whole awareness, thus content promoting fits absolutely among this ideal. Making release may be a good way to draw in attention to the newest goings-on in your company. It extremely depends on your business on what your release may well be concerning, however believe any awards you’ve won, new partnerships, or charity events. And if all else fails, try to suppose outside the box. Don’t be demoralized if it doesn’t get picked up by any publications as a result of any distinctive content on the net that relates back to you is usually nice for SEO.
   
   Put it in action:

 

• Create press releases that individuals can need to scan

• Post your press releases on blogs, PR websites and send to publications

• Think outside the box.

 

 

9. Webinars
   Hosting a webinar are often nice for content promoting. Believe inviting business specialists, purchasers or potential customers to affix in with the webinar and begin a discussion. You’ll be able to refer your merchandise, answer FAQ’s, offer business insight, or perhaps raise your purchasers to speak concerning why they determined to figure with you. Don’t expect to ascertain any jaw-dropping results whereas you’re recording. the key to a triple-crown webinar is to make nice content, record it, and so post it on your social channels so as to succeed inan outsized audience.
   
   Put it in action:

• Invite your purchasers, potential customers and business specialists to affix in with the webinar
• Plan before you record with everything you wish to debate
• Once you’ve finished, share it on your social channels and web log.

10. 
    Testimonials
    Testimonials are around for nearly as long as business itself…but they continue to be a valuable tool to ascertain confidence and trust. client success stories area unit a strong thanks to build sympathy with potential customers, and win over them that your service is quite price their time and cash. Once you’ve worked with many folks, raise them to rate your service and so you’ll be able to begin to feature those testimonials on your web site. Notwithstanding you get feedback, you’ll be able to continuously learn from it and improve on things within the future.
    
    Put it into action: 

 

• Approach many of your key purchasers and see if they’d be willing to jot down a testimonial for you.

• Position your testimonials conspicuously, and make certain they’re simply visible to your users

• Don’t ignore feedback – learn from it!

 

So there you have got it, ten content promoting strategies that you simply ought to be victimisation. With such a lot of tools promptly accessible on the net, there has ne’er been an improved time to induce making attention-grabbing, shareable content! sensible luck and if you’ll be able to think about any longer – let American stateknow!

For over a decade currently, businesses are making an attempt to garner the ability of the net for the cost-efficient, economical selling of their product or services.

But even the best-conceived net selling campaigns will fail if your website’s style prices you the leads it ought to towel be generating.

We acknowledge that stunning graphics and a clean layout isn’t everything. Most of your business purchaser’s square measure about to be additional fascinated by the product and services that you simply supply than being wowed by the looks of your web site.

But if you’re within the business of job to the wants of alternative businesses, the primary impression that you’re about to build might return through your web site, and a poorly-designed page can typically frustrate a visitant before they study the stellar product and services you supply. Search for Indian bridal makeup

There square measure several reasons that a web site will regress business-to-business (B2B) guests, however the subsequent square measure 5 of the foremost common reasons why web site styles fail to bring home leads:

1. Users keep obtaining distracted

One of the explanations that your web site may not be changing viewers into purchasers is that they keep obtaining distracted by things on your page – probably even things that may look nice, however square measure counter to the mission of catching purchasers.

For instance, your style and combination might have too several pictures, cheap fonts or text colour, pop-ups, and alternative distracting things. Whereas there’s Associate in Nursing simple power of change internet style, if you don’t have Associate in Nursing aesthetically pleasing page, it’ll look unskilled and it’s going to cause users to prevent listening to your message.
This will increase your bounce rate and can probably cause a fall in your computer programme rankings.

Background colours, images, videos, and text ought to all add concert to allow the visitant a pleasing user expertise. Consult knowledgeable internet style and selling company if you’re unsure regarding your web site’s style or you’ve complaints about the hum of your site.

Examples: Too several buttons on the screen to click on, over one video animation on the screen at a time, pop-up choices dropping ahead of the text.

2. Takes too long time to load

We in all probability ought not to mention however necessary the speed of a web site is for visitant retention. In fact, it’s impossible that you’d truly be reading this text if it had taken over some seconds to load.

Slow load Times Square measure a colossal consider page abandonment and it will adversely have an effect on your Google rankings. There square measure several potential causes for slow load times, however your beginning is to spot whether or not or not you even have a haul. You’ll use a free service to check your speed and verify whether or not or not your page is simply too slow for the common application. Simply keep in mind that just about half all internet traffic comes from mobile devices, therefore you’ll wish to form certain that your web sites quick on computers, tablets, and phones.

3. Your content is poorly written

There could also be a really straightforward reason why your otherwise glorious web site is underperforming once it involves B2B lead generation – your content may not be optimized for B2B selling.

Whether your target market is formed from professionals or tradespeople, they expect you to talk the language of their trade. That additionally applies to your content. Your content could also be informative and literary enough to induce your page stratified, however that doesn’t mean that the business call manufacturers World Health Organization land on your page square measure about to notice it trustworthy enough to convert from viewers to purchasers.

B2B content typically must be a touch additional technical and jargon-heavy than B2C content. If you discover that yours isn’t, it’s going to be time for a content refresh. Be careful, though. Written content is a very important part of computer programme improvement, therefore any new or swollen content ought to be written with the target of protective any SEO gains that you simply might have already achieved.

4. Your lead capture method is confusing or simply not operating

At the terribly least, your lead capturing method wants these 3 elements:
• A sturdy decision to action
• A sign-up kind
• A reward for language up

An examination of those 3 things would be the primary place to begin. If your calls to action square measure obscure or feeble worded or they solely don’t sound like they compel a business chief to act, they have to be modified. If your sign-up kind is over one click from the content or it’s troublesome to fill out from a mobile device, you would like to possess it redone. If {you feel you square measure feeling you’re feeling} that these 2factors are adequate, you ought to increase your incentive for finishing the signup kind.

5. Not enough visual content

Large blocks of text are often discouraging – and let’s face it, boring – and might cause a reader to bounce from your web site.
Just as a page that’s too busy will cause a visitant to go away, having an oversized field of unbroken blocks of written content are able to do an equivalent undesirable result. Thereupon aforementioned, your content ought tube uneven by headers and sub headers, in order that somebody skimming the page will notice what they’re searching for and internet crawlers will simply establish what your page is regarding.

Other B2B lead generation problems

What if you’re bound that you simply have a quick web site, sturdy style, wonderful content and rankings, and a top-tier lead-capture method, and you continue to be generating the B2B leads that you simply suppose you should?
You may have to be compelled to begin examining alternative problems together business model that don’t have anything to try to with your page or net selling campaign, like product demand in your region, your target demographic, etc.
We’re not suggesting that internet style is that the solely key to success, however if your business’s lead generation is tired, this could be your 1st place to begin. Contact an internet style company that focuses on building websites for B2B marketers to review your current web site.