You want your business to grow? You created a website to accomplish that for your business. It’s been a month since you developed your website, still got nothing. You check your website’s traffic and you were stunned.

What would have gone wrong?

If your website visibility is zero in the search engine then it is better to not have a website. Search engine optimisation is the tenet that assures the visibility of your website (of course when done correctly!!). In short, we call it SEO.

The major motive of SEO is to give your website higher rankings for relevant queries. When your target audience search for related queries, your website will get higher ranks which increases the chances of higher traffic which we call organic traffic.

So, the question of the day is how you can make your website SEO friendly so that you can grow your web-based business.

The answer is well served for you in this post. So, get ready for a journey which will lead you to make an SEO-friendly website.

Without further ado, let’s get you started,

Tips To Make Your Website SEO Friendly

Let’s see what actions you must take to make your website SEO friendly. Here you go,

1. Use Indexable Content For Your Website

Content is the first requirement of your website. It is your first line of contact with your audience. However, you must keep this in mind that before communicating with your audience, your website must communicate with search engine bots. These bots will make sure whether your website will be indexed by the related query or not.

If these bots will not crawl your website, then there is no power in the world that can rank your website on search engines.

So, what you need to do to make sure that your website is crawled by search engine bots? Check these points out,

• Make sure that all your critical content is in HTML text format.
• You must avoid flash records and Java applets as they are not crawled by search engine bots. If you keep your crucial content along with these two formats, you might want to revamp the content. Plain HTML text format is loved by search engine bots.
• Always make sure that your images have alt text. Alt text provides a relevant description to your visual representation to the search engine bots. When you have critical information via images, alt text will help the bots to crawl the images for relevancy.

2. Crawlable Link Structures Will Make Your Website SEO Friendly

Many of the marketers overlook the content and miss the most important element. It is the Link. The location of the content is as crucial as the value it serves. Let’s see how you can make crawlable link structure for the search engine bots,

• Link structure needs to be relevant. It must serve as steps for your visitor rather than just hoping there from link to link.
• If you want your other pages to be crawled then you must link it with your primary page i.e., your homepage.

3. Targeting And Keyword Usage

The central part of SEO is the keyword. Keywords are the query or the part of query your user frequently ask. It must be relevant to your business. You mustn’t use keywords that are irrelevant to the nature of your website. Also, you need to use the keywords wisely.

Overstuffing the keywords will make your website as spammy. Google and other search engines love LSI. LSI is the Latent Semantics Index. These words are similar to the keywords but make sense to the audience as well. Remember, utilising keyword is one thing and stuffing keyword is another. You should use the keywords in an optimum amount to make sense of the content. Value-based content is appreciated by the search engines and your audience. So, avoid stuffing keywords.

4. Proper On-Page Optimisation

An on-page optimisation is very crucial when it comes to an SEO process. It is the optimisation of elements that are present on your web page. Elements like URL, meta titles, descriptions, alt text images, and anchor texts.

Make sure that the length of your meta title does not exceed the character limit of 60-70. For meta description, after the latest Google meta-description update, you can write a description up to 300 character limit. Utilise your primary keyword in both titles and description to make it crawlable. Incorporate branding by using your brand name in the URL.

5. A Diverse Link Profile

The backlink profile of your website is crucial in terms of SEO rankings. Having a diverse link profile ensures that your website is reliable and of quality. Create backlinks to quality websites and get links from these websites as well. When you have more ticks of approval aka links, Google and other search engines will love you for that.

Summary

Allow me to give you a brief summary of what we discussed above,

• Content is the first requirement of your website. It is your first line of contact with your audience. However, you must keep this in mind that before communicating with your audience, your website must communicate with search engine bots.
• Many of the marketers overlook the content and miss the most important element. It is the Link. The location of the content is as crucial as the value it serves.
• The central part of SEO is the keyword. Keywords are the query or the part of query your user frequently ask. It must be relevant to your business.
• An on-page optimisation is very crucial when it comes to an SEO process. It is the optimisation of elements that are present on your web page. Elements like URL, meta titles, descriptions, alt text images, and anchor texts.
• The backlink profile of your website is crucial in terms of SEO rankings. Having a diverse link profile ensures that your website is reliable and of quality.

Tell me your thoughts on how you make your website SEO friendly via comments and I will get back to you as soon as possible. Till then, have a great day ahead of you.