10 Content Marketing Metrics Every Marketer Should Measure
Content is power. You must have read the statement thousands of time, highlighted in various pages, websites, and magazine. But do you know what gives content this power, or why is it now that it is considered power, and not sometimes back? First, let me be honest, there’s no magic metric. All the magic lies in how we implement certain metric and how much in concede with our business operations. Metrics are important because they provide us with a root map of which content marketing is fruitful for us, which to continue and which to halt. Without wasting any more time, let us dig into the top 10 content marketing metrics:
- Users Bounce Rate
We hate bounce rates. Constant high bounce rate can get our site irrelevant affecting the sales and profit generated. Metrics help us to be nurtured on what is it that makes them bounce off? Perhaps the content heading is misleading or something like that. Since our aim is to maximize the return, it is important that we study what it is that keeps audience bounce off? We can make use of the Google algorithm to measure it and work upon to improve it.
- Sites for Networking
One of the main components of the content marketing is social media. Various social media sites derive various profits for the business, as they are easy to reach to the customer. Use of this metric allows us better analyzing of the content and its attractiveness.
- Audience Demographics
This metric makes it imperative to analyze the target audience. Being crystal clear of who the target group allows us to monitor the efforts effectively. Ensure that those for whom it is aimed for are reading the content. A successful content market is the one which compels the users and the audience targeted.
- Page views
It assists the marketers to determine the pages which a user visits in a particular time. If the duration extends it means the content is valuable to the customer and if not, then vice versa. The marketers usually use this practice when they are planning to change the website design over time.
- Repeated Visitors
The marketers make use of this strategy when they want to calculate the number of repeating visitors. It also provides us with the information required to communicate with the users, what type of content he prefers along with the tactics which can be adopted for a successful campaign. Make the most of these visitors by providing them with more of the material that they crave while also targeting the new visitors. The increasing probability lies with the repeating visitors for the recommendation of a site.
- Visitor time on the site
This metrics helps the marketers to evaluate content which is significant contributing to the business goals. If the user spends more time on the site, it means they are engaged with the content that is published. If the duration time is short, it means changes are to be implemented for making it effective. Though one cannot be certain whether the engagement is through content or any other activity that has kept the user busy. Mouse movement, clicks, and more such activities can be used for finding out the staying reason.
- Social platforms shares
A successful content marketing is on which caters to the solution of the people problem. It provides them with the relevant content for resolving an issue. A valuable content compels the user to click the shared content on social media driving the necessary audience to the site. Content creation team become clear about how content is to be used and what topics are to be answered.
- Unique Visitors
Tracking of these visitors enables us to calculate the traffic that is being generated. It helps us realize the potential website hold and how much it profitable it makes and not. It paves way for new ideas which can be induced in the content to compel the users to it. It helps us to form equilibrium between retention and growth of the user.
Communicating with the audience helps in the being aware of what type of content they refer and what sparks their interest. Ask them as what type of content they like on the site and what type of content should be created. This will engage the audience and foster a positive image and value to the readers and audience.
- Number of leads generated
The lead generation is the main motive of the marketers. The leads can help you determine the effectiveness of the content. User activities such as signups through email, notification approval and more can be tracked. Lead generated through content can help you track the ROI earned and help in devising new ways to make most of the opportunity provided.
The nimble marketer is the one who is well informed about these metrics. Think of this content as your favorite football team and the way you obsess over it. Devise content with the similar passion, so that it sounds less of a sales pitch and more of a solution for the audience.
Ron Olive is an expert researcher and academic influencer who has wide experience in writing research articles on different niches, including education, tech, and other academic subjects to help the students across the world. He has also deep knowledge about content writing and marketing. Ron is affiliated with various cheap writing service providing agencies as a professional writer. He believes in crafting the imaginative ideas to engage the readers in getting his point of views effectively.