How many websites are you familiar with that are truly global?
You can probably think of a few, and some of the largest online companies will likely come to mind including Facebook, Amazon, eBay, a couple of travel sites and maybe a few others.
There’s a lot of potential in specific local markets throughout the world, but expanding it to a global scale can help you reach a much wider audience and grow significantly faster.
Why don’t we see many more companies succeed at going global?
While many businesses simply prefer to focus on a limited audience — and are perhaps even afraid to try their luck beyond their own limited borders — the vast majority of companies that try going global simply fail. This isn’t due to the company’s size or budget restraints either, it’s down to a failure in executing, and even acknowledging, some vital steps needed to do so.
They look at basic cultural differences, but you need more than just the basics. Converting the currency or tweaking the colors isn’t enough to make locals feel they can trust your online brand.
They translate, and while it’s a crucial step, it’s only a step. Translating the texts will make your website readable, but not necessarily offer the kind of value the local market will appreciate.
They think they have SEO and marketing covered, but international SEO requires more than just picking the right URL structure and adding hreflang tags. If your site doesn’t rank in a specific country right now, then simply launching a brand new website for it and adding the right tags from your original site won’t cut it.
Here’s what websites should take into account to succeed at going global
To scale globally, you need to be ready to make adjustments, and take every country into account individually.
At my digital marketing company in jaipur, we have 30 localized editions in 23 different languages. Our international websites are responsible for over 70 percent of our total traffic, and going global is what allowed the website to grow to over 90 million monthly sessions.
1. Local research
For every single country or region you wish to enter, start with local research. The purpose is to decide whether to enter that local market or not.
A few questions to answer:
- How many potential users are there?
- What do these users currently rely on?
- Will your current business model work?
- How will you handle support for local customers?
- Are you legally authorized to bring your product, use your brand name, hire the needed people, and monetize it?
Pro tip: You can use your own Facebook page to get insights, by narrowing down your audience to a specific country. This is a great way to get insights from locals who already know your product. At my company, after launching an English local edition for India, it was our Facebook Marketing audience that helped us decide we didn’t require a Hindi edition too.
You need to really understand the local market, their habits, how they use the web (and mobile), if and how they buy online, and how they engage with products like yours.
2. Local competition
Understand who the other players are.
- Who is getting your potential users’ attention right now?
- What exactly do they offer?
- What are they best at and what are their deficiencies?
- Which pages and products drive most of their business?
- What is their marketing strategy? With a full traffic sources breakdown
- What do people say about them both online and offline?
If you decide to expand, then:
3. Hire local
You have to hire local employees and make sure they speak your language too. Be sure they have in-depth understanding of the local culture, the local online habits, and hopefully, at least some familiarity with your industry.
When it comes to your new employees’ language skills, make sure you can trust that it’s appropriate and with the correct dialect. Your local employee should be the one to approve the translations, make sure that all aspects of your site are well tailored, and be your liaison for everything involving that market.
4. Local adjustments
Some adjustments will be required, and they could mean different metric systems, but also cultural and attitudinal differences that should be taken into account too.
Convert weight measurements if you’re selling items. In most countries people don’t know what lbs are since they use kg instead. Celsius vs. Fahrenheit is very confusing as well. Take currencies into account and don’t forget that dates are formatted differently too.
Colors as signals: In finance, for most locations green indicates an upward trend whereas red means the opposite. In South Korea and China, however, we learned the hard way that it’s actually red that signifies an upward trend.
When it comes to attitudinal differences, every market is different. Germans for example are very concerned about their privacy and often don’t provide their real names. This might impact your registration forms.
From the product point of view, make sure you’re able to offer what locals want. If you’re in ecommerce, then it’s the products the locals want.
Menus: Adjust them to the local focus. First by common sense, gleaned from your original research, but then again once you gather some data.
Design: For some countries you’ll need to consider a different design. In China, where very dense design is common, users actually prefer to open all links as new tabs, primarily because the internet is so slow in many areas, and that allows users keep the original page open. For more design differences examples, browse through a few Japanese sites.
Hosting: Whether it’s shared or dedicated, you’ll want to make sure you have a local hosting. Especially if you’re expanding into a new continent.
5. Local marketing strategies
SEO: Google isn’t the most popular search engine in all parts of the world so confirm which one it is for your next country and learn about the differences. Especially Yandex or Baidu.
Hreflang tags are very important and can help search engines understand which local version to serve in every location. However, hreflang tags can’t be a substitute for local marketing, brand awareness, and even just brand mentions and links for every separate local website.
Make sure to identify the correct keywords and topics. If a popular English search term isn’t common in French, it doesn’t mean French people don’t look for the topic, it might just mean they have a different way of saying it.
Choosing the right URL structure is also important, particularly since it will be harder to change later on. The two most popular options are ccTLDs and subdomains. If you opt for ccTLDs, keep in mind that:
- Your websites will be tracked separately by others and not as a single website
- In the future you may not be able to get all of your desired domains. Which means you might end up having both ccTLDs and Subdomains in your network
Social media: Remember to identify the most popular platforms for every country. VK should be prioritized in Russia, but it doesn’t mean you shouldn’t be active on Facebook too. Cultural differences can affect your posts too; the type of questions asked, tone, and images.
PR: Since public relations is based on interactions between people, you need to pay additional attention to cultural differences. Definitely consult your local employees on this. How to approach, through which medium, and how often to follow up should all be checked. Remember those Germans who are very concerned about their privacy!
Burden of translation: Many publishers and blogs find it difficult going global because they require massive translations. Translating a significant number of articles, especially those that have a short shelf life, such as news, is both complicated and expensive. As a test for yourself, try translating the top 20 percent of your articles first.
Who can benefit by going global?
Basically everybody. This includes smaller sites as well as websites with a large amount of pages that are updated automatically or by the community. Ecommerce, booking, recipes, reviews, and many more types of websites can benefit from global exposure.
Going global isn’t easy. You must begin with thorough research and continue with extra attention to all the small details relevant to each country or market. It’s a lot of work, but it’s also very rewarding if done properly. Remember, the only way to become truly global is to make sure you’re truly local everywhere you go.
Here is a list of Top 10 Best Biggest Fashion Ecommerce Brands in India
India has an internet users base of about 450 million as of July 2017, 40% of the population. Despite being the second-largest userbase in world, only behind China (650 million, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54 M, 81%), but is growing at an unprecedented rate, adding around 6 million new entrants every month.The industry consensus is that growth is at an inflection point.
In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings.
Market size and growth
India’s fashion e-commerce market was worth about $3.9 billion in 2009, it went up to $12.6 billion in 2013. In 2013, the e-retail segment was worth US$2.3 billion. About 70% of India’s e-commerce market is travel related.[According to Google India, there were 35 million online shoppers in India in 2014 Q1 and was expected to cross 100 million mark by end of year 2016. CAGR vis-à-vis a global growth rate of 8–10%. Electronics and Apparel are the biggest categories in terms of sales.
According to a study conducted by the Internet and Mobile Association of India, the e-commerce sector is estimated to reach Rs. 211,005 crore by December 2016. The study also stated that online travel accounts for 61% of the e-commerce market.
According to study done by Indian Institute of eCommerce, by 2021 India is expected to generate $100 billion online retail revenue out of which $35 billion will be through fashion e-commerce. Online apparel sales are set to grow four times in coming years.
India’s retail market is estimated at $470 billion in 2011 and is expected to grow to $675 Bn by 2016 and $850 billion by 2020, – estimated CAGR of 10%.. According to Forrester, the e-commerce market in India is set to grow the fastest within the Asia-Pacific Region at a CAGR of over 57% between 2012–16.
As per “India Goes Digital”, a report by Avendus Capital, the Indian e-commerce market is estimated at Rs 28,500 Crore ($6.3 billion) for the year 2011. Online travel constitutes a sizable portion (87%) of this market today. Online travel market in India had a growth rate of 22% over the next 4 years and reach Rs 54,800 crore ($12.2 billion) in size by 2015. Indian e-tailing industry is estimated at Rs 3,600 crore (US$800 million) in 2011 and estimated to grow to Rs 53,000 crore ($11.8 billion) in 2015.
Overall e-commerce market had reached Rs 1,07,800 crores (US$24 billion) by the year 2015 with both online travel and e-tailing contributing equally. Another big segment in e-commerce is mobile/DTH recharge with nearly 1 million transactions daily by operator websites.
A new sector in e-commerce is online medicine, selling complementary and alternative medicine or prescription medicine online. There are no dedicated online pharmacy laws in India and it is permissible to sell prescription medicine online with a legitimate license.
Online sales of luxury products like jewellery also increased over the years. Most of the retail brands have also started entering into the market and they expect at least 20% sales through online in next 2–3 years.
Here we bring you some of the most popular Fashion Ecommerce Brands in India that you can aspire to have in your wardrobe.
Check out 10 Top Online Shopping sites in India
1 | Myntra: Online Shopping for Women, Men, Kids Fashion & Lifestyle
Business – Online Shopping Site for Fashion & Lifestyle in India. Shoes, Clothing, Accessories and lifestyle products for women & men
Website – https://www.myntra.com/
Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007 to sell personalized gift items. By 2010, Myntra shifted to selling clothing.
Shop online for your Favourite International Brands & Celebrity brands
Whether it is clothing, footwear, jewelry, accessories and cosmetics, we showcase the most elite brands in the world. Tommy Hilfiger, Forever 21, Vero Moda, FabAlley, All About You by Deepika Padukone, Adidas, Puma, Reebok, Burberry, French Connection, Calvin Klein, HRX by Hrithik Roshan, Arrow, United Colors of Benetton, Esprit, Bombay Dyeing, Forest Essentials, L’Oréal Paris, M.A.C, Bobbi Brown, and thousands of other national and international, budget-friendly as well as luxury brands await you with products that you just cannot turn down.
2 | koovs – Online Shopping – Shop for Clothing, Shoes & Accessories in India at Koovs
Business – Shoes, Clothing, Jewellery and Accessories for Women & Men| Website –https://www.koovs.com/ |
KOOVS.COM is an online store for western fashion, catering to menswear, womenswear, footwear, accessories, jewellery and beauty products. The company is headquartered in Gurgaon, with office in London, and serves to the Indian market. The website stocks Indian and international brands and its own range of clothing and accessories. The company has also collaborated with international designers.
Online Shopping site for Women & Men in India. Buy Shoes, Clothing, Jewellery and Accessories for Women & Men at Koovs.com.
3 | Limeroad – Shop Men & Women Fashion Online in India
Business – Fashionable range of apparels, accessories, and more | Website –https://www.limeroad.com/| |
LimeRoad.com is a women-only, managed marketplace with a zero inventory model, showcasing over 750 big & small brands and 25,00,000+ user generated fashion looks. At present, 20% of the world’s lifestyle products are manufactured in India, and LimeRoad is on a mission to conquer this market by making its discovery easy by a socially-architected approach.
LimeRoad is making a mark in the social commerce space in India and it has been a journey full of excitement, hard work and conviction. In a deep dive YourStory’s fireside chat with the Suchi and Avnish, let’s find out what it takes to build India’s largest discovery platform for style and what can we learn from the experiences of this founder-investor duo.
4 | BigBasket – Online Grocery Shopping and Online Supermarket in India
Business – Vegetable store, food shopping online and groceries online | Website –https://www.bigbasket.com/ |
BigBasket (stylized as bigbasket) is an Indian online grocery and food products provider, founded in 2011. Headquartered in Bengaluru, the brand is run by Innovative Retail Concepts Private Limited in 30 Indian towns and cities. BigBasket sells fresh fruits and vegetables, grocery and staples, beverages, dairy and egg, meat, branded foods, personal care and household items via its website and mobile apps.With its pan-India presence, and a customer base of 6 million, BigBasket is the country’s largest online grocer
5 | Voonik – Online Shopping Site for Sarees, Tops and Kurtis For Women in India
Business – Women clothes, footwear, lingerie, bags, Sarees, Kurtis, Tops and jewellery | Website – https://www.voonik.com/ |
Voonik is an online marketplace operating in products for women’s fashion. The company is based in Bengaluru, Karnataka. The startup was launched as a personal mobile application, before developing a website.
6 | Zivame – Bras, Panties, Nightwear, Swimwear, Sportswear, Lingerie
Business – Bras, Panties, Nightwear, Swimwear, Sportswear, Lingerie | Website –https://www.zivame.com/ |
Zivame was founded in 2011 with the vision of helping women uninhibitedly shop for intimate wear. Along the way, we saw the power of this idea and how it helped women break norms. Now we’re taking it ahead and investing in a community that’s influencing women in different ways. From our online-offline stores to our new category launches, all our innovations are driven by ideas that weren’t thought of before.
7 | Urban Ladder – Home Wooden Furniture
Business – Furniute Online & Home Wooden Furniture Website | Website – https://www.urbanladder.com/ |
Urban Ladder is an omnichannel furniture and decor retailer based out of Bangalore, India. Urban Ladder currently has 3 stores in Bangalore and distribution across 75 plus cities in India.Its products are similar to Godrej Interio, Pepperfry, Durian etc.
8 | Lenskart – Eyeglasses Frame
Business – Sunglasses, Eyeglasses and Contact Lenses for men & women | Website – http://www.lenskart.com/ |
Lenskart, the first of its kind online optical store in India, has made it possible to acquire a good quality pair of specs with prescription lenses for just Rs. 399, all this while you sit in the comfort of your home. With a 48-hour free home delivery guarantee and 365 days return policy, Lenskart.com is doing what ecommerce hasn’t been able to do in India yet.
9 | 1mg – Medicines and drugs
Business – India’s best online pharmacy with a wide range of prescription and OTC medicines. | Website – https://www.1mg.com/ |
1 mg is an e-commerce health care company based in Gurgaon, Haryana, India. The company was founded in 2012 as HealthkartPlus, a subsidiary of HealthKart, by Prashant Tandon, Sameer Maheshwari, Gaurav Agarwal and Vikas Chauhan. In April 2015, HealthkartPlus spun off into a separate entity and rebranded itself as 1 mg. 1 mg operates an online marketplace for medicines, besides facilitating medical appointments and diagnostic test bookings.
10 | AJIO – Online Shopping for Clothing, Footwear, Fashion Tech & Accessories for Men, Women & Kids
Business – Clothing, Footwear, Accessories and Electronics | Website –https://www.ajio.com/ |
AJIO is an Indian e-commerce company in the fashion space, headquartered in Bangalore, Karnataka, India. AJIO was launched in 2016 by Reliance Retail, a subsidiary of Reliance Industries Ltd. led by Chairman Mukesh Ambani
14 SEO Ranking Tips to Keep Your Business on the First Page of Google
Your business needs recognition stat, and ranking on the first page of a Google search is imperative to having customers find you. With search engine optimization ranking techniques changing almost daily, you need to know the best way to keep your business ranking high and within sight.
How To Improve Your Google Rankings: 14 Steps to Rank Higher Fast Using Analytics
Q. What is one key thing you do to keep your SEO rankingon the first page of searches, especially if you’ve only recently gotten there?
1. Keep producing relevant content
If you want to keep your No. 1 spot, then you need to keep doing what you’ve been doing! This means producing relevant content, supplemented with hot keywords that people are searching for. If it’s your website, then use your blog to keep adding valuable content; if it’s a page, then update it every quarter, whether it’s rewriting the content or adding new keywords—and it wouldn’t hurt to do both!
2. Ensure your site is free of errors
If you’re on the first page of Google for your top keywords, you’re clearly in a great search position. While it’s critical to continue doing what you have been doing, it’s also important to ensure yoursite does not have any critical errors. Nothing will hinder your SEOefforts like poor on-page structure. I recommend a continuous audit of your site from various tools and SEOs.
3. Win the Google snippet box
To keep your site on the front page, you need to focus on winning the Google snippet box at the top of your keywords. To do this, focus on answering common questions from people searching in your niche. The simplest way to win the snippet box is have a title containing a common question, and then placing a table with the answer, or a step-by-step list, directly below the question.
4. Improve your post-click experience
One metric most marketers undervalue is post-click engagement. To maintain high SEO rankings, you need to maintain a low bounce rate, longer session duration, and higher conversions. This demonstrates that your web pages provide exactly the information Google users are searching for, along with additional information that’s also useful to them.
5. Look at other front-page contenders
Take a close look at the other nine results on that search engine results page, especially the ones that rank higher than you. What are they doing different: More links? Longer content? Different keywords? You goal is to create the best content for that query, and the competition is the perfect guide to what Google thinks is “best.”
6. Use search engine console to look at key metrics
Under Search Analytics in the Google Search Console, you will see info on queries driving traffic to your site, CTRs, impressions, and position. If you see a keyword generating a ton of impressions and ranking high, but getting a low CTR, then it is time to optimize the meta title and description to encourage more clicks. Words to increase CTR include list, top, best, guide, etc.
7. Focus on user-engagement signals
Once you start ranking, you have to prove to Google that you deserve to stay there. Google starts measuring how many people pogo-stick (immediately return to the results), how long they stay on your site, and how many people actually click on your listing in the top results. To improve these signals, edit your meta title and description so it reads like an ad. Then enhance your page with images and videos to keep visitors on your page.
8. Keep doing keyword research
It’s often easier to rank for less competitive or long-tail keywords than top search phrases (though it’s nice if you can rank on the front page for both). Keep up with the latest search trends so that you can create content for people who are searching for your type of business. Remember local search terms if they’re relevant to your business. Then keep creating great content using popular keywords.
9. Do guest posting
Guest posting helps us build consistent backlinks month after month. We now know the base number of backlinks we will generate every month, and any other links are a bonus. This helps remove the volatility and helps us remain at the top of Googlesearches in our industry.
10. Use tools to help you
We use the Yoast plugin to make sure we have our blog posts optimized and ready to go. Another tool we use is the free headline analyzer tool by CoSchedule to optimize our headlines for Google search. Find out which tools will help cut down yourtime with SEO so you can focus on creating great content that converts.
11. Think about conversational language
It’s expected that by 2020, 50% of all searches will be done by voice. People search differently by voice than they do when typing. Search engines are already beginning to rank by looking for more natural and conversational language as results. Clients should begin looking through their digital ecosystem and start providing more conversational versions of information.
12. Keep updated and keep posting
Pillar posts seem to be a big thing these days. It’s important to diversify the content you are posting around the keywords you are targeting so that you can position your site as holding thought leadership on the subject. This will be critical when it comes to pushing the right content directed to those keywords.
13. Add some numbers
This is a really simple tip that can produce big SEO results. In order to increase hits and raise your search ranking, incorporate common numbers, such as three or five, into your titles and meta descriptions. People like to receive their information in bite-sized chunks, and will appreciate content served to them in this way.
14. Keep doing what got you there
We rank on the first page for the search term “digital marketing company.” We’ve been on the first page of search results for about the last 18 months. We’ve maintained that ranking by keeping our foot on the gas pedal, and continuing to do the successful things that we’ve done in the past to get us to the first page, instead of patting ourselves on the back for getting to the top.
Digiwebart Top 10 ranked SEO & Online Reputation Management (ORM) agency in Jaipur.
This is officially their second location in Delhi. This additional facility allows the company to better serve it’s expanding Indian clients. With the industry still booming, Digiwebart is growing to meet the demand for Jaipur SEO services for businesses that want to hire proven SEO experts.
“As the economy is picking up, many companies are now realizing that having a positive brand image with great reviews and a solid online presence from search, offers an amazing sales channel. Most businesses don’t really know how to go about it properly, even when they hire in-house SEO, they are lacking in skills compared to our agency. Our Jaipur office will allow us to work more closely with current and new local clients and get them results,” said AC.
Our Reputation Management & SEO services are top rated, and help our client’s websites stand out and our professional web design builds a prominent corporate image for them. We also manage their search engine marketing campaigns to increase website visitors and conversion rates. We help them convert their traffic to sales.
Digiwebart- SEO Company in Jaipur, featuring search engine optimization, online reputation management, search engine marketing, branding, online advertising, light PR and web design services. Catering to ALL industries with specialties in Law, Medical, Hospitality, Real Estate and Rehab SEO. Digiwebart is dedicated to helping its clients achieve effective online results and increased conversions through idea-based marketing strategies designed to promote their clients corporate image.
An SEO Manager is one who specializes in implementing and coordinating SEO strategies and efforts to boost business prospects and maximize user engagement. The primary task includes understanding, communicating and executing activities related to organic search
This profile usually requires a mix of strategic planning, campaign organization and project management duties.
Here are 9 crucial skills every SEO manager must-have:
- Strong Analytical Skills: An analytical mindset can help to competently assess the performance of Internet marketing campaigns and website effectiveness in order to generate insights for a more impactful future course of action.
SEO Managers must be able to track, analyze and report on core KPIs and success metrics using data analysis. These findings will help drive editorial strategies which will enhance the business’s search rankings on major search engines.
- Strategic Perspective: The role of an SEO manager is a strategic one. The core functionality relies on being able to devise a strategy to align SEO plans with long-term business objectives.
A good SEO manager should be able to conduct his own research to create target keyword portfolios, gather data on online behaviors and trends to help design content marketing strategies that best fit the prospects’ needs
- Technical Knowledge: A solid know-how of various analytical, performance measurement and keyword tracking tools (even Spreadsheets!), Google Analytics, Google Search Console, crawlers, WebTrends, MOZ, WordTracker, Keyword Discovery etc. is an absolute must.
A basic understanding of HTML, CSS, website administration and a good working knowledge of on-site elements like H1s, and meta descriptions is an added advantage to perform better in a digital environment.
A good SEO manager should keep himself abreast of the latest trends to ensure that the brand messaging is always in sync with what users want.
- Understanding Best Practice Tactics: Knowledge of standard and current SEO practices is undoubtedly essential. A clear idea about on-page SEO and off-page SEO and content marketing tactics helps plan better strategies.
- Ability to Conduct a Fair Competitor Analysis: Conducting site and competitor analysis is important to identify how well a business is doing vis a vis its competition. An SEO manager is also expected to create SEO analysis reports and provide recommendations to improve the structure of brand websites and web pages vis a vis competitor.
- Interpersonal Skills and Collaboration: Cordial interpersonal qualities will ensure smooth, consistent and efficient execution of tasks among team members. Collaboration is important in any cross-functional setting. It is important to know how to gel well with other teams and to work together on optimizing campaigns.
- Stakeholder Management: A successful SEO Manager must be able to easily communicate with and manage the requirements of multiple stakeholders in the senior management cadre seamlessly.
- Team Management and Leadership Qualities: At some point, an SEO manager will be required to manage an existing team or build one. Strong leadership and organizational skills can be beneficial to do this well.
High levels of motivation and the ability to multi-task in a deadline-driven environment helps. Being a quick decision maker can help in challenging situations.
- Good Communication and Reporting Skills: Excellent verbal and written communicational skills contribute to more meaningful interactions with personnel at cross-functional levels. Good communication skills also help create impactful presentations and reports for senior management while also contributing to effective team communication on project development, goals and timeliness. Since one crucial area of responsibility lies in overseeing that the content is delivered to the audience in an easily comprehensible form, a strong grip in the field of online content production can be useful.
If you are eying the coveted role of SEO Manager, you should possess an assortment of skills and competencies to effectively manage your SEO campaigns and provide a holistic approach to search marketing.
Here’s my guide to getting a job in digital marketing and making a rockstar career for yourself.
Digital marketing is a hot field. It has been hot for more than 7 years. I rarely share much about how to move into the field of digital marketing. However, I get many questions about it because a large part of my career was spent as a digital marketer.
When I first started, there were no specific courses you could take. Digital marketing is a career path that attracts entrepreneurial-minded people. Advertising on the internet changes quickly, so those working in the field must constantly grow their skill set. These quick changes require marketers to be self-learners.
My background in commerce helped open the door to the digital world because I had experience building websites.
Initially, I became an affiliate marketer. Affiliate marketers help to sell products online for other companies, and then receive a percentage of the sales they generate. I built websites and created digital marketing campaigns to hire/sell a number of products and services, including groom wear for the website rentalwala.com.
You need experience in digital marketing to become a digital marketer. It’s hard to land a job that requires experience when you have none. Affiliate marketing is relatively easy to break into. It gave me the experience I needed to get going. That led me to a full-time digital marketing position, which led to more experience and more work opportunities.
But, things have changed quite a bit since I started. One notable difference is that early on, many digital marketers were generalists. There were fewer total professionals in the field, so each person needed to have a broad skill set that covered many areas. Now, there are more professionals, so many have more specialized roles. For example, one digital marketer may focus solely on placing and optimizing Facebook ads. In the past, this person would have known some Facebook, and a bit about every other social media website. Each person now has a more in-depth knowledge of a smaller number of topics.
There are also more courses for digital marketing. Colleges offer them. Websites have them. There are meetup groups about digital marketing. The digital marketing community has grown.
If you are interested in switching into digital marketing, start by thinking like an entrepreneur. Look for free resources to get you going before you pile money into courses.
If you prefer to take a formal class, check out Digiwebart- Digital Marketing Course in Jaipur. This site offers best online/offline courses from institutes like Digital Vidya and DSIM.
Look for a way to get experience, even if it means volunteering your time. In the early days of Facebook, I volunteered to set up and administer a Facebook fan page for a nonprofit. It greatly increased my understanding of the site, and it gave me real experience that I could put on my resume.
Digital marketers are self-starters. When you’re making the switch, whatever you do, don’t wait for someone else to show you the way. Make your own path.
Easy Tips/tricks on Indian Home Interior Design
Indian homes are rich in tradition and class that has an exotic appeal. Indian interior design can enhancing the visual appeal by retaining the traditional décor and adding modern elements to it. It creates an ethnic interior design that blends well with the Indian culture and feels harmonic. Indian interior designs focuses on providing relaxation to the body and soul.
So, the Interior designing courses in Jaipur will give importance to making the atmosphere cozy without losing its exotic nature. Adding furniture that is appealing as well as relaxing is the best example of an Indian home interior. Here are some tips/tricks to make the home more elegant to suit the homeowner’s character.
Colors for the Rooms
India is country that is famous of the color symbolism as it is a method to express faith and belief. The Interior design institute in Jaipur imparts the significance of color in the Indian community to encourage students to develop a color scheme that is pleasing as well as pacifying. So, colors can create an optical illusion to transform the appearance of a room. Painting the walls of the smaller rooms with soft color tone can make it appear large. Light colored walls can make a room look spacious as it reflects the natural light.
Decorative mirrors have charm as it exudes sophistication that makes it popular. The Interior design institute in Jaipur can implore the vast possibilities of using the mirror to enhance the appeal of the rooms. Exquisite mirrors with decorative frames can not only make the room look beautiful, but it makes it look spacious. The aesthetically appealing mirrors can cover the empty walls with elegance and bring in natural light. It adds stunning dimension to the Indian home by making it look comfortable without losing the style.
Combine the Old and New
Every home should reflect the home owner’s personality, so it is important to add touches to make it look unique. Indian families have heirloom of furniture that has the story of the family. The Interior designing courses in Jaipurknows the importance of the family furnitures (heirlooms). So, it focusses on making the antique design co-exist with the modern décor. Mixing and matching the patterns and textures will create a unique design that makes an Indian home exquisite and different from others. The personal touches will make the home look more warm and appealing.
Indian cuisine is rich in spices that bursts the flavors in the mouth. The mouth-watering cuisine use fresh ingredients that enhances the taste of the dish and makes it healthy. Make the kitchen warmer by placing the greens used in the Indian cooking in it. The coriander leaves, mint leaves, and basil will add warmth to the kitchen space. It will also make the dishes cooked in the space yummy. The Interior design Institute in Jaipur knows the pulse of the Indian society, so the courses cater their needs.
The Indian home interiors has stunning colors and décor that will exude the class and sophistication of the homeowners. The Interior designing courses in Jaipur will combine the elements that match the Indian culture to create a visual that can allure everyone.
SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success.
Unfortunately, while they understand the importance of SEO and its results, they still struggle with how to execute an effective SEO strategy and what tools to use in the process.
And who can blame them? So many tools exist for various uses at varying price points, and for even the most experienced, it can be hard to tell which one to choose.
Here, we’ve listed some of the best SEO tools that SEO experts are using in 2018 to help them create amazing content loved by both audiences and search engines.
When one of the most proven names in online marketing buys one of the most popular free tools on the market, you know it’s on to something special.
Neil Patel’s 2017 purchase of Ubersuggest had many showing a renewed interest in the tool, and for good reason. It’s one of the most comprehensive keyword suggestion tool and optimization tool for improving search engine rankings and executing PPC campaigns.
Add the fact that it’s free (unlike the other popular tools on this list) and you’ve got a winning combination.
Image Source: Ubersuggest
Ubersuggest pulls in their keyword suggestions from Google’s Keyword Planner and Google Suggest, which means you’re getting data from the most popular search engine in the world. Along with the keyword suggestions, it also tells search volume, i.e. monthly average of how often people search for this term, and gives you an idea of how much competition there is for each keyword.
This information is more than enough to help online marketers build a solid list of keywords and phrases to target when creating website content, and engaging in online advertising.
If you’re looking for a more complex, robust platform that covers several areas of SEO research and analysis – including site analysis, backlink profiles, keyword suggestions, and content exploration – then Ahrefs is worth considering.
Beware, Ahrefs could cost you a pretty penny. Unlike many SEO tools, which have a free or freemium model, you have to pay to play with this tool. A 7-day trial will cost you $7 upfront, after which, regular plans start at $99 per month.
Image Source: Ahrefs
Ahrefs’ comprehensive dashboard is meant for the businesses and agencies with ongoing in-depth SEO needs. It features several charts and trackers that give you an overview of your website’s performance across the web, from individual page backlinks, referrals and SERP ranking and even social media shares.
If SEO is a big part of your online marketing strategy and you have the budget to accommodate it, Ahrefs should definitely be one of the tools in your marketing belt for 2018.
SEMrush markets itself as the ‘all-in-one marketing toolkit for digital marketing professionals’. It’s dashboard can be a bit overwhelming for the average small business owner, whom might not be so familiar with SEO terminologies, but the tool certainly packs a punch for those in highly competitive industries, as well as agencies and larger businesses that run analytics for multiple entities or divisions.
Image Source: Fourth Source
SEMrush gives over 20 ways to research your competition – from backlink reports, keyword suggestions, content performance, PPC recommendations and more. It’s also great at ad strategy analysis, which comes in very handy if you’re trying to create better Google Ads. One of the most useful features, however, is its ability to generate beautiful yet highly functional reports in a snap, which are necessary when sharing information in the digital world, because every second matters.
SEMrush does have somewhat of a freemium model, but it only offers a very limited trial. After a few clicks, it will ask you to register and subscribe to one of their plans, which start at $99.95 per month.
Moz is one of the biggest names in the SEO tools arena. Not only has it been around for many years, it offers one of the most comprehensive blogs for SEO practitioners. So it should come as no surprise that they have the most popular tools in the business.
You can spring for a Moz Pro subscription, starting at $99 per month, or get started using one of their useful free tools. These tools, however, are only good for dipping your toes into SEO. If you want to dive in, you’ll have to take the plunge with a paid subscription.
Two of the most popular free tools are the Open Site Explorer (or OSE) and the Keyword Explorer. OSE is Moz’s solution for website owners who want to get a good idea of what pages are ranking on their site, how their site is performing on search engines, and where their traffic is coming from. Of course, savvy searchers will also plug in their competitors’ sites and use that information to their advantage as well.
Image Source: Moz Keyword Explorer
Moz Keyword Explorer tool provides keyword suggestions, search engine page rankings (SERP) analysis, as well as a brief glimpse at the top mentions of the brand, with a more-detailed listing available with a paid account. You can search up to 20 free terms per month.
If you like these tools, you can also check out other free tools by Moz for local SEO marketing, and their free Beginners Guide to SEO for a detailed introduction to the world of search engine optimization.
Choosing The Best SEO Tool For You
It’s easy to get lost in the world of SEO because there are so many tools with overlapping functions, similar price points which net you similar results. Any tools you choose will tend to be marginally better in some areas, while not-so-great in others. Therefore, it’s always important to do the relevant tests and figure out which is best for you and your business, based on functionality and the price you’re willing to pay.
Remember, even if you do choose a paid tool, continuing to supplement it with the free or freemium versions of the other tools will only help you get a wider range of results, picking up on something other tools may have missed. The more you have to work with, the better your SEO will be.
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Here is a list of Top Best 10 Logo Design India & Graphic Design Companies in India.
Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously.
These are the best companies and service offering include printing, logo designer in india, logo design, development, flex printing, digital printing, branding, digital marketing etc.
Create custom logos for your company and products. One of the top quality creative design branding agencies. Here is a best graphic design agency providing brand, interactive, identity, and print design services for our best in class clients.
Check Out Leading Best Logo Design & Graphic Design Company in India
1 | Digiwebart- Digitize Your Brand
Digiwebart are a Jaipur based Indian Graphic and Logo Design Company, that offers business development consulting and specialize in the design of graphic and digital tools for businesses and non-profit organizations. FInd areas of expertise are Corporate and Brand Identity, Logo Design, Brochure Design, Stationery, Websites and Web Marketing.
Please call us on: +91 95095 11555.
2 | Logo Design India
Business – Logo Design and Graphic Design Service | Website – www.logo-design-india.com |
Logo Design India Graphic Design. A India graphic design company. Creating art, web and graphic design. Focusing on giving our clients peace of mind.
3 | Vervelogic
Business – Logo Design, Internet Marketing & Web Designing | Website – www.vervelogic.com |
Logo designs India- Vervelogic, the best logo design company in India located in Jaipur, that provide custom logo design services in India and global.
4 | Logopie
Business – Logo Design, Website Design | Website –www.logopie.com |
Logopie is a India branding agency offers Logo design, Graphic Design, Website Design & Internet marketing services in India & surrounding areas. Professional website designers will provide you unique and creative design.
5 | LogoPeople India
Business – Logo Design, Brochure Design & Packaging Design | Website – www.logopeople.in |
LogoPeople India is an India based graphic design studio. Ggraphic design studio provides branding, logos, website design, packaging, print collateral, such as brochures, promotional items, annual reports.
6 | Niyati Technologies
Business – Branding & Creative, Digital Solutions, Web Solutions & Mobility Solutions | Website – www.niyati.com |
Niyati Technologies, talented team of logo designers in India will work directly with you to create a unique logo that works for your business. It’s easy and affordable.
7 | WebGuru
Business – Website Design and Development, Mobile App Development & Ecommerce Website | Website – www.webguru-india.com |
WebGuru a creative bunch of Graphic & Web Design Brampton,Canada, Web Development, Branding with Logo, Brand Design India & Logo Design Company India.
8 | CrowdStudio
Business – Logo Design, Business Card Design | Website – www.crowdstudio.in |
CrowdStudio provides Digital Marketing services to grow your company: Social Media, Logo Design, Web Design, WordPress, SEO, Adwords, and Graphic Design.
9 | Nextscreen
Business – Website Design, Website Development & Online Marketing | Website – www.nextscreen.in |
Nextscreen, India graphic design studio Swerve specializes in engaging online experiences that move people. We do 3 things: Website Design, Print Design, Logo Design.
10 | iMedia
Business – Logo Design & Website | Website –www.imediasolutions.in |
iMedia is a top rated Custom Logo Design & Graphic Company in India. We provide affordable and professional logo design services to clients.
Know more about local digital marketing services
Do you want to create a digital marketing strategy for your local business? The way of doing so will be far different from creating digital marketing strategy for an online business. Through the local strategy, you will be targeting your local market and appealing to the users in your own geographical location. With the development of technology, there are several options by which an organization may explore its local surrounding.
What is local digital marketing?
In this cutthroat competitive world, you definitely need an imposing online presence and maintain your authenticity and credibility. A professional digital marketing company in Jaipur will manage your local digital presence whereby it will adopt a set of techniques, group of processes to reinforce the promotion of your marketing facts and information relating to particular physical location where the business is operating. The digital marketers also make use of social media platforms while adopting interactive media channel to maintain your digital presence.
The importance of local digital marketing
It is important for any business to secure a wide local listing across the internet to attract wider coverage of a business or business image. Digital platform allows any business to market or promote itself online and reach out to the global customers belonging to various countries and continents. Thus, the business enjoys much enlarged perimeter of potential customers. If a business establishes a plethora of local listings, it gets easier for that business to enter any local directory and gain the much needed acknowledgement and desired recognition from crucial sources including Google Local and also from the industry peers. If the business can establish locally and globally and reach out to wider number of audiences, it can create more awareness about its products and services and thus enjoy more sales with the important information like working hours, the place of working or location and the contact information. Such things must be included in the website to boost the business.
How to choose a local digital marketing?
A digital marketing company can deliver end to end services with respect to technical and creative development of products and services so that you reach out to greater number of audiences. Have a look at the digital marketing training in jaipur the company provides that may range from marketing strategies, market planning, search engine marketing, search engine optimization, web designing and development, pay per click, etc. You may approach a firm online. Check out the names of the companies that operate in your location. Know one thing that digital marketing keeps on evolving and so choose a company which can adjust to the changes.
Digital marketing tips for local business
- Have a highly responsive website which is mobile friendly and adjusts to different screen sizes. This is even more important for restaurant businesses.
- Website must be optimized for local searches and there must be contact details, info relating to products and services.
- Your website must be simple but professional.
- Include hours of working and your location
- Include a call to action
- Post updates on the social media frequently
- Make use of images and videos
Target your local market as this is very important.